Back to work

Eye-catching approach to health insurance branding.

Media Logic helped MVP Health Care differentiate itself with an engaging, eye-catching brand campaign during last fall’s open enrollment period.

Driven by the theme “Health Insurance Built Around Me,” which touts MVP’s consumer-driven approach to health insurance, the campaign included TV, outdoor, transit and digital expressions. The TV spots utilized relatable humor and a high-tech slow-motion technique to demonstrate how MVP provides individualized support to overcome everyday health challenges. In outdoor and transit, bold photography helped position MVP as a brand that offers personal attention and celebrates individuality.

It all helped to provide strong, brand-level “air cover” for other tactical, product-oriented efforts during the insurer’s pivotal selling season.

 

Schedule a consultation with our healthcare team.

Contact Us

See our latest posts.

telehealth for medicare advantage

New CMS Rule Gives Telehealth for Medicare Advantage a Boost

Overall, CMS continues the trend of allowing greater flexibility to Medicare Advantage plans - including a new rule expanding the availability of telehealth services.

amazon alexa hipaa

Amazon Alexa Is Now HIPAA Compliant. What Do Health Insurers Do Next?

Just a few months ago, our Healthcare Team discussed the imminent possibility of someone being able to use Alexa to access their private health information. Well now, it is happening!

D-SNP Direct Mail Marketing Campaigns

Common Themes Found in D-SNP Direct Mail Marketing Campaigns

As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.