New-to-Medicare review yields stronger campaign.

Media Logic and MVP Health Care recently reviewed their entire New-to-Medicare strategy, providing a unique opportunity to rework the program from the ground up. We left no stone unturned, from refining the Direct Mail cadence and developing new, more focused assets, to creating fully-automated email campaigns and aligning new calls-to-action with specific landing pages and refreshed web content.

The new integrated campaign is also informed by the latest research into this important audience, ensuring we provide the right education and support for those aging into Medicare now, while acknowledging and accommodating the increasing number of older adults who are choosing to retire later.

Laptop and cell phone displaying MVP's landing page as well as a letter with it's envelope and buckslips
Self mailer on grey, granite counter top with a black tablet and cell phone displaying an MVP landing page Self mailer open on grey, granite counter top
MVP's quick guide open on marble counter top with black cell phone showing an MVP landing page
Tablet and cell phone displaying MVP's landing page along with a slef mailer package including a letter and buckslip

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

The Evolution of ABM: Why Account-Based Everything is the Future

The Evolution of ABM: Why Account-Based Everything is the Future

Let’s be real: if your solution isn’t completely agnostic, then you’re probably kidding yourself if you think a broad-stroke, spray-and-pray approach to your go-to-market strategy will cut it. Buyers today don’t have time for fluff, and honestly, neither do you. Enter ABM—or, better yet, ABE (account-based everything). If you’re not completely sick of B2B acronyms […]

ABM Reporting: Top 5 ABM Metrics to Measure Success

ABM Reporting: Top 5 ABM Metrics to Measure Success

You may have zeroed in on your target account audience, produced all your sales and marketing assets, and even launched your first account-based marketing (ABM) program. But how can you be sure that what you are doing is generating results? This guide covers 5 account-based marketing metrics that revenue leaders need to consider when measuring […]

Uncovering the Dark Funnel in B2B Marketing

Uncovering the Dark Funnel in B2B Marketing

The evolution of the B2B buyer’s journey has challenged go-to-market teams to think outside the box regarding how to reach in-market accounts. This is especially true for B2B organizations focused on enterprise-level sales to meet their growth goals in 2023. The biggest of these challenges is identifying what marketers often call the dark funnel.   What […]