Wanting to build upon the well-received “Health Insurance Built Around Me” campaign, Media Logic created a series of new TV and radio spots to take the theme to a new level.
While the “Built Around Me” campaign explored the notion that we all want to be treated as individuals, the new spots expand on that notion. Everyone has their own idea about what makes for a positive healthcare experience, but those differences are also what connect us. They make us part of a larger whole with a shared desire to live a happy and healthy life.
The spots provide a window into the individual lives of MVP members, highlighting a series of small, individual moments, connecting them, then bringing the journey full circle to tell a story of community.
These spots provide a perfect complement to the overarching brand campaign, further defining how MVP makes health insurance more convenient, more supportive and more personal.
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Our team digs into the marketing best practices that nurture and support one of the Stash app’s primary engagement tools – the Stash Stock Party.
As part of our ongoing series of healthcare consumer surveys, Media Logic's Consumer In Sight research team surveyed seniors about their sense of well-being, sources of concern and plans to meet their goals for the year ahead.
Just like people across the globe, we've been kicking the tires on ChatGPT (a chatbot built on OpenAI) and other generative artificial intelligence (AI) programs. Generative AI is quickly becoming a societal mainstay and warrants ongoing attention and curiosity, including in the realm of healthcare marketing. Here is our take on these tools.
