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Creating a stronger connection to an existing brand.

Wanting to build upon the well-received “Health Insurance Built Around Me” campaign, Media Logic created a series of new TV and radio spots to take the theme to a new level.

While the “Built Around Me” campaign explored the notion that we all want to be treated as individuals, the new spots expand on that notion. Everyone has their own idea about what makes for a positive healthcare experience, but those differences are also what connect us. They make us part of a larger whole with a shared desire to live a happy and healthy life.

The spots provide a window into the individual lives of MVP members, highlighting a series of small, individual moments, connecting them, then bringing the journey full circle to tell a story of community.

These spots provide a perfect complement to the overarching brand campaign, further defining how MVP makes health insurance more convenient, more supportive and more personal.

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new-to-medicare strategy

MVP Health Care

New-to-Medicare review yields stronger campaign.

Media Logic and MVP Health Care recently reviewed their entire New-to-Medicare strategy, providing a unique opportunity to rework the program from the ground up.

Applied Robotics

Helping technology manufacturer expand digital marketing reach.

Ready to expand its reach, Applied Robotics – manufacturer of end-of-arm robotic equipment – called on Media Logic to get the job done.

See our latest posts.

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Enrolling in Medicare is a significant milestone for older adults, but the process often feels overwhelming due to the complexity of choices, cost considerations and changing regulations. Our second annual NTM survey looks at what truly matters to consumers just entering Medicare, and how those insights can impact marketing strategies. Responses from adults ages 64-68 highlighted the importance of clear, digestible educational resources and direct support from plan reps and brokers. Check out all of our findings.

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Reaching Zillennials: How Financial Brands Are Leveraging Social Media

Reaching Zillennials: How Financial Brands Are Leveraging Social Media

Picture a stereotypical Millennial. What comes to mind? We’re thinking skinny jeans, side hair parts, iPods and MySpace accounts. Now, think of a Gen Z’er, bopping to TikTok dances, scrolling on their iPhone and sporting the baggy jeans. These two generations may feel like separate demographics, but there is a population that straddles them. They’re […]

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