Back to work

Creating a stronger connection to an existing brand.

Wanting to build upon the well-received “Health Insurance Built Around Me” campaign, Media Logic created a series of new TV and radio spots to take the theme to a new level.

While the “Built Around Me” campaign explored the notion that we all want to be treated as individuals, the new spots expand on that notion. Everyone has their own idea about what makes for a positive healthcare experience, but those differences are also what connect us. They make us part of a larger whole with a shared desire to live a happy and healthy life.

The spots provide a window into the individual lives of MVP members, highlighting a series of small, individual moments, connecting them, then bringing the journey full circle to tell a story of community.

These spots provide a perfect complement to the overarching brand campaign, further defining how MVP makes health insurance more convenient, more supportive and more personal.

Schedule a consultation with our health insurance marketing team.

Contact Us

See our latest posts.

healthcare marketing to millennials

Millennials Think Differently About Healthcare (And So Marketers Should, Too!)

A recent survey reminds us that Millennials think differently about healthcare than other generations. As such, healthcare marketers need to thinking differently when trying to reach this influential group.

experiential marketing campaign for Mastercard

With PRICELESS Culinary Collective, Mastercard Goes All-In on Experiential Marketing

Mastercard is clearly trying to create buzz -- and FOMO -- among specific customer segments. The PRICELESS experiential marketing effort signals to global travelers and foodies – including *aspirational* globe trotters and culinary adventurers – that Mastercard knows who they are, knows what they want and knows how to bring it to them.

Review of EMOB marketing email for the Marriott Bonvoy

Marriott Bonvoy’s EMOB Email Marketing Stream Makes Our Hearts Skip a Beat

Seeing Marriott’s Early Month on Books marketing campaign was love at first sight, and this high-level analysis of its EMOB email stream confirms that the brand is doing a lot right when it comes to engaging new cardholders.

Get our latest 

Healthcare Marketing Insights

Your privacy is protected.