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Leveraging the provider perspective to promote a payvider plan.

As the first and only payvider Medicare Advantage plan in Vermont and Northern New York, UVM Health Advantage has worked closely with local doctors and providers to inform plan design. As a result of this collaboration, UVM Health Advantage plans include benefits that meet the unique needs of the patients and communities they serve. Media Logic recognized this integrated approach as a powerful differentiator in the market and made it the central theme of the payvider’s 2024 Annual Enrollment Period campaign.

Media Logic moved forward with an integrated campaign that featured providers in TV, print, direct mail, and digital tactics – highlighting their own experiences in helping to shape the plan and demonstrating the power of the partnership firsthand.

Media Logic then regionalized the messaging across Vermont and Northern New York, helping UVM Health Advantage further demonstrate their commitment to the individuals in these communities. Ultimately, we were able to deliver a campaign that was both tailored to local communities and shaped by doctors, making it the perfect way to tell the UVM Health Advantage story.

UVM billboard side of an opened brochure UVM Health Medicare one sheet
UVM Health postcard UVM Health pull-up banner in an office setting
Inside spread of a UVM Health self-mailer
Inside of a UVM Health brochure showing a Medicare benefits chart UVM Health landing page on an iPad with a UVM Health brochure

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Quartz

Innovative testing strategies and a digital-first focus drive growth during AEP.

As Medicare’s Annual Enrollment Period approached, Midwest regional health insurer Quartz sought to increase brand recognition and drive awareness by leveraging their partnership with Aurora Health Care.

Fortitech Premixes

Helping food ingredient company target high-opportunity consumers.

As veteran functional ingredient marketers with two decades of experience, Media Logic understands that it’s critical to understand your clients' customers – the multinational food, beverage and OTC pharmaceutical manufacturers that define the industry.

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