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Helping Visa and DCCU revitalize their checking account marketing.

Visa and Delta Community Credit Union (DCCU), Georgia’s largest credit union, tapped Media Logic to help with marketing the launch of three new checking accounts. Looking at the competitive landscape, we developed product positionings, as well as direct marketing and employee communications.

The Media Logic team was there every step of the way – from ideation to creation – ensuring success for Visa and DCCU.

Visa DCCU Free Checking landing Page on laptop Visa DCCU landing page shown on an iPhone next to the front cover of a DCCU Employee training guide
Inside spread of the DCCU employee training guide, showing the introduction to Delta Community checking accounts and it's overview
Visa DCCU Interest Checking landing page show on an iPad with the DCCU Visa debit card to its left Inside page of the DCCU employee training guide showing a checking accounts comparison chart

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UVM Health Advantage

Leveraging the provider perspective to promote a payvider plan.

As the first and only payvider Medicare Advantage plan in Vermont and Northern New York, UVM Health Advantage has worked closely with local doctors and providers to inform plan design.

  • Healthcare

Baylor Scott & White Health Plan

A high-energy healthcare broker campaign drives event attendance and AEP excitement.

As enrollment season approached, Baylor Scott & White Health Plan asked Media Logic for help energizing and informing a new and wider audience of healthcare agents and brokers by increasing attendance at their agent roadshows.

  • Healthcare

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Small Business, Big Opportunity: Understanding the SBO Segment in 2026

Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.

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The More AI Does, the More Branches Matter

The More AI Does, the More Branches Matter

An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch.  Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution.   Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]

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