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Helping Visa and DCCU revitalize their checking account marketing.

Visa and Delta Community Credit Union (DCCU), Georgia’s largest credit union, tapped Media Logic to help with marketing the launch of three new checking accounts. Looking at the competitive landscape, we developed product positionings, as well as direct marketing and employee communications.

The Media Logic team was there every step of the way – from ideation to creation – ensuring success for Visa and DCCU.

Visa DCCU Free Checking landing Page on laptop Visa DCCU landing page shown on an iPhone next to the front cover of a DCCU Employee training guide
Inside spread of the DCCU employee training guide, showing the introduction to Delta Community checking accounts and it's overview
Visa DCCU Interest Checking landing page show on an iPad with the DCCU Visa debit card to its left Inside page of the DCCU employee training guide showing a checking accounts comparison chart

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MVP Health Care

Helping a health insurer demonstrate its commitment to customers.

Media Logic partnered with longtime client MVP Health Care to evolve the regional health insurer's brand messaging.

MVP Health Care

MVP helps Medicaid members get more with Medicare.

With the recent growth of D-SNP plans, many Health Insurance companies have been expanding their outreach and education efforts around these innovative Medicare Advantage solutions.

See our latest posts.

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Marketing to New-to-Medicare Enrollees: Insights From Our 2024 Consumer Survey

Enrolling in Medicare is a significant milestone for older adults, but the process often feels overwhelming due to the complexity of choices, cost considerations and changing regulations. Our second annual NTM survey looks at what truly matters to consumers just entering Medicare, and how those insights can impact marketing strategies. Responses from adults ages 64-68 highlighted the importance of clear, digestible educational resources and direct support from plan reps and brokers. Check out all of our findings.

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Reaching Zillennials: How Financial Brands Are Leveraging Social Media

Reaching Zillennials: How Financial Brands Are Leveraging Social Media

Picture a stereotypical Millennial. What comes to mind? We’re thinking skinny jeans, side hair parts, iPods and MySpace accounts. Now, think of a Gen Z’er, bopping to TikTok dances, scrolling on their iPhone and sporting the baggy jeans. These two generations may feel like separate demographics, but there is a population that straddles them. They’re […]

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