Prinova was ready to make the leap. The global supplier of nutrients, flavors and other solutions was looking to expand its business and enhance its profile among leading food and beverage manufacturers. They turned to Media Logic to elevate their brand.
We helped Prinova articulate its value as a single source partner for a complete range of functional ingredients and innovative ideas – delivering a competitive advantage in an industry hungry for breakthrough concepts. This led to the development of a powerful tagline, This is how you win®, along with a sophisticated, high-energy brand look.
The new brand was unveiled at a major trade show event. Our work included a hard-working, traffic-stopping booth, along with sales collateral and a range of promotional materials for a private client party. The combination helped Prinova turn heads and drive leads at the trade show, while setting the stage for global growth.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Media Logic's Market Share Intelligence tool was built to give Medicare marketers a current and precise advantage. This tool offers a clear, relevant and granular view of your competitive landscape, supporting smarter decisions at every level of strategy.
The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.
The FIFA World Cup 2026™ gives financial services brands a massive global stage, but U.S. advertisers face a challenge: many soccer stars still lack broad mainstream recognition here. The article explores how brands like Visa, Chase, Wells Fargo, Bank of America and Mastercard are using celebrity partnerships, sponsorships and long-game campaign strategies to connect with American audiences while still tapping into the tournament's global scale.
