Prinova was ready to make the leap. The global supplier of nutrients, flavors and other solutions was looking to expand its business and enhance its profile among leading food and beverage manufacturers. They turned to Media Logic to elevate their brand.
We helped Prinova articulate its value as a single source partner for a complete range of functional ingredients and innovative ideas – delivering a competitive advantage in an industry hungry for breakthrough concepts. This led to the development of a powerful tagline, This is how you win®, along with a sophisticated, high-energy brand look.
The new brand was unveiled at a major trade show event. Our work included a hard-working, traffic-stopping booth, along with sales collateral and a range of promotional materials for a private client party. The combination helped Prinova turn heads and drive leads at the trade show, while setting the stage for global growth.
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Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
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