As the first and only payvider Medicare Advantage plan in Vermont and Northern New York, UVM Health Advantage has worked closely with local doctors and providers to inform plan design. As a result of this collaboration, UVM Health Advantage plans include benefits that meet the unique needs of the patients and communities they serve. Media Logic recognized this integrated approach as a powerful differentiator in the market and made it the central theme of the payvider’s 2024 Annual Enrollment Period campaign.
Media Logic moved forward with an integrated campaign that featured providers in TV, print, direct mail, and digital tactics – highlighting their own experiences in helping to shape the plan and demonstrating the power of the partnership firsthand.
Media Logic then regionalized the messaging across Vermont and Northern New York, helping UVM Health Advantage further demonstrate their commitment to the individuals in these communities. Ultimately, we were able to deliver a campaign that was both tailored to local communities and shaped by doctors, making it the perfect way to tell the UVM Health Advantage story.
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Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
