Leveraging the provider perspective to promote a payvider plan.

As the first and only payvider Medicare Advantage plan in Vermont and Northern New York, UVM Health Advantage has worked closely with local doctors and providers to inform plan design. As a result of this collaboration, UVM Health Advantage plans include benefits that meet the unique needs of the patients and communities they serve. Media Logic recognized this integrated approach as a powerful differentiator in the market and made it the central theme of the payvider’s 2024 Annual Enrollment Period campaign.

Media Logic moved forward with an integrated campaign that featured providers in TV, print, direct mail, and digital tactics – highlighting their own experiences in helping to shape the plan and demonstrating the power of the partnership firsthand.

Media Logic then regionalized the messaging across Vermont and Northern New York, helping UVM Health Advantage further demonstrate their commitment to the individuals in these communities. Ultimately, we were able to deliver a campaign that was both tailored to local communities and shaped by doctors, making it the perfect way to tell the UVM Health Advantage story.