The success of any brand launch or refresh is contingent on organizational buy-in. Otherwise, it’s just an empty marketing promise. Thus, one of the most important brand launch media you can use is right under your nose – your own workspace.
As part of a multi-year rebranding campaign for MVP Health Care, Media Logic helped infuse the health insurer’s brand platform and promise throughout their headquarters – from the parking garage to the lobby and other spaces.
Beyond simply displaying flagship brand creatives, we developed environmental signage and original artwork to inspire and motivate MVP team members (and their many daily visitors) about the company’s personal brand – reminding them of the impact and importance of the service they provide.
It was all part of a broader internal education effort that helped make them more than “employees”…but engaged brand ambassadors who share the same mission.
That’s how you build a meaningful brand.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Your buyers are building vendor shortlists in ChatGPT before they ever reach your site, and your analytics can't see it. Here's what that means for B2B pipeline, why strong SEO brands still go missing in AI answers, and where to start.
The “baby boomer” consumer segment controls a historic share of the nation’s wealth, and how they research and choose products is evolving. Media Logic’s 2026 Consumer In Sights (CIS) survey of older adults’ media preferences looked closely at this demographic; specifically focusing on how digital confidence, channel use, and comfort with AI are evolving among adults ages […]
The last year was dominated by the overhaul of premium credit cards and their corresponding marketing campaigns. Big players contemporized products by refreshing them for a new generation, adjusting annual fees upwards, and either adding new perks or "zhushing-up" existing perks. This included heavy-hitters Chase (Sapphire Reserve) and American Express (The Platinum Card) among others. Recent new entrants (i.e. Robinhood, Bilt) suggest an unstoppable focus on the super prime segment.
