Who doesn’t like a party? Turning 65…retirement…these are reasons to celebrate! And, as communicated in this standout campaign, so is the move to Medicare.
Media Logic helped Michigan insurer HAP seize their share of the important New-to-Medicare market with this multimedia direct response campaign. Rather than using the traditional “handholding” approach to making this transition, this campaign used a uniquely celebratory tone – positioning a HAP Medicare Advantage Plan (MAP) as a decidedly positive opportunity. After all, many New-to-Medicare consumers will be going from expensive high-deductible plans to low or no premium MAP plans with great coverage. So why not call it a party?
From upbeat TV spots (animated by our in-house team) to integrated inserts and direct mail, the effort helped capture new leads – contributing to HAP’s continued membership growth. Cause for celebration, indeed.
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An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch. Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution. Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]
Proprietary research doesn't just add texture. It adds distance from every competitor drawing from the same public sources. With the accessibility of AI tools, learning how to leverage them to give you an advantage is imperative.
Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
