Who doesn’t like a party? Turning 65…retirement…these are reasons to celebrate! And, as communicated in this standout campaign, so is the move to Medicare.
Media Logic helped Michigan insurer HAP seize their share of the important New-to-Medicare market with this multimedia direct response campaign. Rather than using the traditional “handholding” approach to making this transition, this campaign used a uniquely celebratory tone – positioning a HAP Medicare Advantage Plan (MAP) as a decidedly positive opportunity. After all, many New-to-Medicare consumers will be going from expensive high-deductible plans to low or no premium MAP plans with great coverage. So why not call it a party?
From upbeat TV spots (animated by our in-house team) to integrated inserts and direct mail, the effort helped capture new leads – contributing to HAP’s continued membership growth. Cause for celebration, indeed.
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Debit card rewards represent an opportunity for financial institutions to appeal to consumers and set themselves apart from competitors.
Several top FIs and fintechs are offering kids and teens debit card products and pitching them as fertile learning grounds for financial education. We explored content marketing from a few key players to see how these financial brands are supporting their claims about financial literacy gains.
Media Logic is committed to being at the forefront of Medicare marketing best practices, and that means continually building, adapting and deepening our expertise to bring the most value to our clients. Vital to that process are our annual Healthcare Summits, two days of cross-team collaboration to focus in on planning for the Annual Election Period (AEP) and New to Medicare (NTM) marketing.
