Eye-opening event marketing for nutrient premix client.
How do you make your food ingredient client one of the hottest names at a global food trade show event? With fortified coffee, of course!
In just one of the many trade show marketing campaigns we’ve created for Fortitech over the course of our 20-year relationship, we developed this high-energy promotion touting the premix maker’s ability to incorporate in-demand nutrients while optimizing a product’s flavor and consumer experience.
From the kiosk display (with strategically-arranged premium position at the doors to the main exhibit hall) featuring free samples of antioxidant-infused coffee…to educational materials distributed at the booth…to a range of digital and direct communications that helped maximize kiosk traffic…the Media Logic team ensured that trade show attendees would be thirsty to learn more.
The result? The kiosk was a big hit – barely able to keep up with demand – and it helped increase traffic to Fortitech’s anchor booth in the show’s main exhibit hall. The displays and marketing communications efforts combined to help Fortitech build industry buzz and collect valuable new leads to grow their business.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
In today's competitive healthcare market, especially within Medicare Advantage, timely access to actionable data is more important than ever. That's why Media Logic's new Client Portal can give our clients an edge. Designed to consolidate vital data and insights in one place, the portal empowers our clients to make smarter, faster decisions while deepening collaboration with their Media Logic team. Learn more about the Client Portal.
Throughout 2024, we explored topics ranging from emerging payment trends to audience segmentation strategies, offering insights to help financial brands navigate an increasingly competitive landscape. Here's a look at the top 10 articles from this year, covering key themes and takeaways that shaped financial marketing in 2024.
With 2024 behind us, we're taking a moment to reflect on the content that resonated most with our audience last year. From Medicare insights to audience segmentation strategies, these pieces highlight the trends, challenges and opportunities shaping healthcare marketing.
