How do you make your food ingredient client one of the hottest names at a global food trade show event? With fortified coffee, of course!
In just one of the many trade show marketing campaigns we’ve created for Fortitech over the course of our 20-year relationship, we developed this high-energy promotion touting the premix maker’s ability to incorporate in-demand nutrients while optimizing a product’s flavor and consumer experience.
From the kiosk display (with strategically-arranged premium position at the doors to the main exhibit hall) featuring free samples of antioxidant-infused coffee…to educational materials distributed at the booth…to a range of digital and direct communications that helped maximize kiosk traffic…the Media Logic team ensured that trade show attendees would be thirsty to learn more.
The result? The kiosk was a big hit – barely able to keep up with demand – and it helped increase traffic to Fortitech’s anchor booth in the show’s main exhibit hall. The displays and marketing communications efforts combined to help Fortitech build industry buzz and collect valuable new leads to grow their business.
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Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
Marketers have used buyer personas for decades, but most are static and trapped in a slide deck. What if personas could talk back? What if you could ask them anything, any time, even at 11 p.m. the night before a big meeting? That question was the inspiration behind Media Logic’s PersonaLAB™, a new strategic tool […]
