Improving user interface for SaaS technology brand.

Autotask was one the first dedicated solutions for IT business management, and the company was geared up for global growth. However, Autotask wanted to be more than a me-too option; they wanted to be best-in-class – in both form and functionality. They asked Media Logic to help.

Working with Autotask’s team of product designers, we developed a simpler, more intuitive interface for their SaaS platform. We helped the client reimagine its product from the user’s perspective – bringing its powerful analytical ability to the forefront. Our team developed an innovative widget-based concept, complete with customizable dashboards, easy-to-access information and user-friendly charts and graphs. Our responsive design also ensured that the interface could provide the same experience across mobile and desktop devices.

The result was a game-changing user experience, which helped propel Autotask’s meteoric sales growth in the months to come.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

Your Buyers Are Asking AI Before They Ask You

Your Buyers Are Asking AI Before They Ask You

Your buyers are building vendor shortlists in ChatGPT before they ever reach your site, and your analytics can't see it. Here's what that means for B2B pipeline, why strong SEO brands still go missing in AI answers, and where to start.

As Trust in AI Grows, Baby Boomers Are Quietly Reshaping How They Shop

As Trust in AI Grows, Baby Boomers Are Quietly Reshaping How They Shop

The “baby boomer” consumer segment controls a historic share of the nation’s wealth, and how they research and choose products is evolving. Media Logic’s 2026 Consumer In Sights (CIS) survey of older adults’ media preferences looked closely at this demographic; specifically focusing on how digital confidence, channel use, and comfort with AI are evolving among adults ages […]

Card Opportunity: Squarely in the Middle

Card Opportunity: Squarely in the Middle

The last year was dominated by the overhaul of premium credit cards and their corresponding marketing campaigns. Big players contemporized products by refreshing them for a new generation, adjusting annual fees upwards, and either adding new perks or "zhushing-up" existing perks. This included heavy-hitters Chase (Sapphire Reserve) and American Express (The Platinum Card) among others. Recent new entrants (i.e. Robinhood, Bilt) suggest an unstoppable focus on the super prime segment.