Improving user interface for SaaS technology brand.

Autotask was one the first dedicated solutions for IT business management, and the company was geared up for global growth. However, Autotask wanted to be more than a me-too option; they wanted to be best-in-class – in both form and functionality. They asked Media Logic to help.

Working with Autotask’s team of product designers, we developed a simpler, more intuitive interface for their SaaS platform. We helped the client reimagine its product from the user’s perspective – bringing its powerful analytical ability to the forefront. Our team developed an innovative widget-based concept, complete with customizable dashboards, easy-to-access information and user-friendly charts and graphs. Our responsive design also ensured that the interface could provide the same experience across mobile and desktop devices.

The result was a game-changing user experience, which helped propel Autotask’s meteoric sales growth in the months to come.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

When Members Feel Seen: How Hyper-Personalization Turned a Medicare Disruption Into a Retention Win

When Members Feel Seen: How Hyper-Personalization Turned a Medicare Disruption Into a Retention Win

When Geisinger Health Plan faced a Medicare Advantage product termination, Media Logic partnered with Big Data Studios to re-enroll affected members through a hyper-personalized campaign spanning video, direct mail, email, and dynamic microsites. The result: members who engaged renewed at rates more than 11 percentage points higher than those who didn't. Personalization at scale isn't a pilot — it's a proven strategy.

How to Know When It’s Time to Start or Tune Up ABM

How to Know When It’s Time to Start or Tune Up ABM

Most B2B marketers say they're running ABM — but are they running it well? With over 80% reporting strong ROI yet only half actually measuring it, the gap between "doing ABM" and optimizing it is wider than most teams realize. Take this readiness check to find out where you truly stand.

2026 AEP by the Numbers: Growth Slows, the Market Reshuffles

2026 AEP by the Numbers: Growth Slows, the Market Reshuffles

Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]