A digital banking platform specifically designed for nonprofit organizations, Crowded worked with marketing partner Media Logic to assess their competitive landscape and articulate their unique selling proposition.
We took a comprehensive look at Crowded’s competitors — ranging from global brands to fintech startups — including identifying strengths, weaknesses and key differentiators for each. We also examined vertical market penetration and even audited their marketing messaging.
After summarizing the findings, Media Logic provided actionable near-term and long-term opportunity areas for Crowded — illuminating a clear path for success.
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Marketers have used buyer personas for decades, but most are static and trapped in a slide deck. What if personas could talk back? What if you could ask them anything, any time, even at 11 p.m. the night before a big meeting? That question was the inspiration behind Media Logic’s PersonaLAB™, a new strategic tool […]
Older adults aren't a traditional or digital audience. The way they consume media paints a more complex picture. Older adults will sit down to watch TV, read email, check their Facebook and search Google. Insights from our study can help you know where and how older adults are paying attention to media streams.
Each fall, CMS publishes Medicare Advantage and Part D Landscape file, which provides comprehensive information on upcoming plan offerings, premiums, geographic availability and more for MA, MA-PD and stand-alone Prescription Drug Plans. We've crunched the numbers. Take a look at our full breakdown.
