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Helping a fintech stand out in a “Crowded” space.

A digital banking platform specifically designed for nonprofit organizations, Crowded worked with marketing partner Media Logic to assess their competitive landscape and articulate their unique selling proposition.

We took a comprehensive look at Crowded’s competitors — ranging from global brands to fintech startups — including identifying strengths, weaknesses and key differentiators for each. We also examined vertical market penetration and even audited their marketing messaging.

After summarizing the findings, Media Logic provided actionable near-term and long-term opportunity areas for Crowded — illuminating a clear path for success.

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Credit Union ONE

New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

  • Financial Services

Baylor Scott & White Health Plan

An interactive microsite for Medicare shoppers drives engagement ahead of AEP.

Baylor Scott & White Health Plan, a Texas-based healthcare plan, partnered with Media Logic to streamline their Medicare prospect site ahead of the 2025 Annual Enrollment Period. Our goal was to create a more user-friendly experience while still providing access to key information, like benefits and provider details.

  • Healthcare

See our latest posts.

Small Business, Big Opportunity: Understanding the SBO Segment in 2026

Small business owners have always occupied a unique space in the financial services landscape- different from standard consumer products, yet often too small to access the tools built for corporate clients. But in 2026, that gap appears to be closing. New research reveals a segment defined by ambition, self-reliance, and a growing frustration with the status quo. Understanding what drives SBOs (their mindset, their pain points, and the opportunities they represent) is the first step toward building messaging and products that resonate.

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The More AI Does, the More Branches Matter

The More AI Does, the More Branches Matter

An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch.  Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution.   Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]

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