A digital banking platform specifically designed for nonprofit organizations, Crowded worked with marketing partner Media Logic to assess their competitive landscape and articulate their unique selling proposition.
We took a comprehensive look at Crowded’s competitors — ranging from global brands to fintech startups — including identifying strengths, weaknesses and key differentiators for each. We also examined vertical market penetration and even audited their marketing messaging.
After summarizing the findings, Media Logic provided actionable near-term and long-term opportunity areas for Crowded — illuminating a clear path for success.
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The last year was dominated by the overhaul of premium credit cards and their corresponding marketing campaigns. Big players contemporized products by refreshing them for a new generation, adjusting annual fees upwards, and either adding new perks or "zhushing-up" existing perks. This included heavy-hitters Chase (Sapphire Reserve) and American Express (The Platinum Card) among others. Recent new entrants (i.e. Robinhood, Bilt) suggest an unstoppable focus on the super prime segment.
