To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.
Media Logic first conducted a competitive research audit to identify potential areas of competitive difference. Based on these findings, we developed a new positioning and then articulated the associated LTF across several pieces of creative. At the same time, a range of new logos was put into research and consequently refined until the final logo was chosen.
One of the main objectives of the new brand was to develop a consistent look and tone across all communications. To help Credit Union ONE achieve this, we created a Brand Guide that included everything from new brand colors to brand fonts, copy style, imagery and more.
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Media Logic's Market Share Intelligence tool was built to give Medicare marketers a current and precise advantage. This tool offers a clear, relevant and granular view of your competitive landscape, supporting smarter decisions at every level of strategy.
The FIFA World Cup 2026™ offers a unique, time-limited opportunity for financial brands to engage Gen Z and millennial consumers who are culturally engaged and ready to spend. This global event attracts a younger, diverse U.S. audience with strong spending intent, making it ideal for financial services marketing.
The FIFA World Cup 2026™ gives financial services brands a massive global stage, but U.S. advertisers face a challenge: many soccer stars still lack broad mainstream recognition here. The article explores how brands like Visa, Chase, Wells Fargo, Bank of America and Mastercard are using celebrity partnerships, sponsorships and long-game campaign strategies to connect with American audiences while still tapping into the tournament's global scale.
