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Motivating employees to boost sales.

Media Logic can help organizations derive more value from their employees. For Elan, for example, we developed comprehensive communication programs for its ongoing credit card training and sales efforts with its agent financial institutions. For 15+ years, we have delivered campaigns that successfully educate and engage branch personnel, increase card sales and usage and reach specific audience segments, including affluent and small business.

Gear up for Business Elan promos, a one sheet, landing page, and certificate
Visa ICBA Say Yes promo materials, includes poster, landing pages, email, and brochure
Visa ICBA Say Yes promo materials, social ads, email, and banner ad Visa ICBA Say Yes promo materials, includes poster, sticker, and table tent
An Elan employee guide of the Big Cash for Business promotion
CB&T brochures

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Fortitech Premixes

Strategic campaigns generate new opportunities, leads.

Media Logic has developed dozens of campaigns to help global nutrient premix leader Fortitech® Premixes drive sales among food and beverage manufacturers.

  • B2B

Credit Union ONE

New positioning and branding help set a credit union apart.

To help differentiate themselves in the highly competitive Michigan market, Credit Union ONE turned to Media Logic to develop a new positioning strategy, a brand LTF (look, tone and feel) and a refreshed logo design.

  • Financial Services

See our latest posts.

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

The FinTok Revolution: Why Financial Service Marketers Can’t Afford to Ignore TikTok’s Financial Education Movement

Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.

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Forward-Flow Funding: Right Solution, Right Time

Forward-Flow Funding: Right Solution, Right Time

It starts with a non-traditional premise: forward-flow funding is based on a company's anticipated future, not traditional assets or credit history. Instead of assessing credit scores, loan eligibility and amounts are determined through a business's projected revenue and cash flow statements. The SBO benefits from a steady source of funds, and the lender enjoys a predictable stream of assets.

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Brand-First: The ABM Blind Spot Costing B2B Trillions

Brand-First: The ABM Blind Spot Costing B2B Trillions

Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]

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