How do you make your food ingredient client one of the hottest names at a global food trade show event? With fortified coffee, of course!
In just one of the many trade show marketing campaigns we’ve created for Fortitech over the course of our 20-year relationship, we developed this high-energy promotion touting the premix maker’s ability to incorporate in-demand nutrients while optimizing a product’s flavor and consumer experience.
From the kiosk display (with strategically-arranged premium position at the doors to the main exhibit hall) featuring free samples of antioxidant-infused coffee…to educational materials distributed at the booth…to a range of digital and direct communications that helped maximize kiosk traffic…the Media Logic team ensured that trade show attendees would be thirsty to learn more.
The result? The kiosk was a big hit – barely able to keep up with demand – and it helped increase traffic to Fortitech’s anchor booth in the show’s main exhibit hall. The displays and marketing communications efforts combined to help Fortitech build industry buzz and collect valuable new leads to grow their business.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
Most B2B marketers say they're running ABM — but are they running it well? With over 80% reporting strong ROI yet only half actually measuring it, the gap between "doing ABM" and optimizing it is wider than most teams realize. Take this readiness check to find out where you truly stand.
Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]
Every health plan says it values its broker relationships, and most of them mean it. But there can be an unintentional disconnect between what best serves the health plan’s interests, and what’s most useful to their broker partners. Here’s the key to unlocking broker engagement
