Experiential event marketing for software company.

Every year, Autotask hosts Community Live, its annual user conference and one of the world’s largest gatherings of technology management professionals. They’ve also tapped Media Logic help grow attendance at this event and to make it a more exciting, immersive experience.

To drive attendance, we developed a dedicated Community Live website and multi-touch digital marketing campaigns. At the event itself, we created everything from keynote presentations and display booths to a complete resort takeover, featuring Autotask branding on lobby floors, walls, furniture, swimming pools and more.

Our work has helped Autotask consistently boost attendance year-over-year while advancing key strategic messaging for the IT management SaaS leader – supporting new product launches, as well as customer training and retention.

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

When Members Feel Seen: How Hyper-Personalization Turned a Medicare Disruption Into a Retention Win

When Members Feel Seen: How Hyper-Personalization Turned a Medicare Disruption Into a Retention Win

When Geisinger Health Plan faced a Medicare Advantage product termination, Media Logic partnered with Big Data Studios to re-enroll affected members through a hyper-personalized campaign spanning video, direct mail, email, and dynamic microsites. The result: members who engaged renewed at rates more than 11 percentage points higher than those who didn't. Personalization at scale isn't a pilot — it's a proven strategy.

How to Know When It’s Time to Start or Tune Up ABM

How to Know When It’s Time to Start or Tune Up ABM

Most B2B marketers say they're running ABM — but are they running it well? With over 80% reporting strong ROI yet only half actually measuring it, the gap between "doing ABM" and optimizing it is wider than most teams realize. Take this readiness check to find out where you truly stand.

2026 AEP by the Numbers: Growth Slows, the Market Reshuffles

2026 AEP by the Numbers: Growth Slows, the Market Reshuffles

Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]