Experiential event marketing for software company.

Every year, Autotask hosts Community Live, its annual user conference and one of the world’s largest gatherings of technology management professionals. They’ve also tapped Media Logic help grow attendance at this event and to make it a more exciting, immersive experience.

To drive attendance, we developed a dedicated Community Live website and multi-touch digital marketing campaigns. At the event itself, we created everything from keynote presentations and display booths to a complete resort takeover, featuring Autotask branding on lobby floors, walls, furniture, swimming pools and more.

Our work has helped Autotask consistently boost attendance year-over-year while advancing key strategic messaging for the IT management SaaS leader – supporting new product launches, as well as customer training and retention.

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2025 Media Preferences of Older Adults: Consumer Survey and Marketing Implications

2025 Media Preferences of Older Adults: Consumer Survey and Marketing Implications

As the Medicare market has grown to more than 68 million Americans, understanding how older adults navigate both traditional and digital media is more important than ever. Our 2025 Media Preferences of Older Adults survey provides fresh insights into evolving media habits, comfort with digital environments and the enduring value of established channels. Take a look at the takeaways and marketing implications that stood out to us.