With an increase in global competition, Applied Robotics – whose reputation was built in the domestic automotive industry – needed to reinvent itself for existing and emerging markets. Media Logic’s research identified viable global growth markets to leverage the client’s expertise and operational capabilities.
To achieve this expansion, we needed to completely overhaul and modernize the Applied Robotics brand – and help the entire organization embrace and apply the new brand. The new brand and positioning were communicated internally with a brand launch, and to external audiences through award-winning ads, public relations, tradeshows and the web.
The approach allowed Applied Robotics to make inroads into lucrative new markets while securing its leadership position in existing markets.
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Marketers have used buyer personas for decades, but most are static and trapped in a slide deck. What if personas could talk back? What if you could ask them anything, any time, even at 11 p.m. the night before a big meeting? That question was the inspiration behind Media Logic’s PersonaLAB™, a new strategic tool […]
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Each fall, CMS publishes Medicare Advantage and Part D Landscape file, which provides comprehensive information on upcoming plan offerings, premiums, geographic availability and more for MA, MA-PD and stand-alone Prescription Drug Plans. We've crunched the numbers. Take a look at our full breakdown.
