Retooling Applied Robotics’ brand.

With an increase in global competition, Applied Robotics – whose reputation was built in the domestic automotive industry – needed to reinvent itself for existing and emerging markets. Media Logic’s research identified viable global growth markets to leverage the client’s expertise and operational capabilities.

To achieve this expansion, we needed to completely overhaul and modernize the Applied Robotics brand – and help the entire organization embrace and apply the new brand. The new brand and positioning were communicated internally with a brand launch, and to external audiences through award-winning ads, public relations, tradeshows and the web.

The approach allowed Applied Robotics to make inroads into lucrative new markets while securing its leadership position in existing markets.

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ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

Pay-by-Bank: Consumer Perspective on Marcom Best Practices

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With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.