When Visa wanted to help Charter Oak Federal Credit Union increase debit transactions by engaging millennial cardholders, they turned to their partners at Media Logic for a strategic marketing campaign based on best practices, consumer insights, and an analysis of competitor creative assets.
Media Logic developed a digital-first campaign that highlighted the debit card’s convenience throughout custom creative assets.
By tapping into their millennial audience’s online habits and behaviors, Media Logic was able to successfully position Charter Oak as a modern, customer-focused bank.
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The Bottom Lines Up Front: Agentic Commerce 101 Think of agentic commerce as having a super-smart personal shopper that never sleeps. These AI agents can learn a user’s needs, preferences, budget, past purchase history, and then go out and do all the heavy lifting. This ranges from searching across various online marketplaces, evaluating products, reading […]
Financial service marketers - brace yourself - there has been a shift in how consumers discover, evaluate, and act on financial advice. FinTok, TikTok's thriving financial education community, has emerged as a primary source of financial guidance, with Sprout social reporting 71% of Gen Z and 68% of Millennials reporting that social media positively impacts their financial decisions. This isn't just another social media trend; it's a democratization of financial advice that's reshaping how entire generations approach money management, creating both unprecedented opportunities and challenges for banks, credit unions, and financial technology companies.
It starts with a non-traditional premise: forward-flow funding is based on a company's anticipated future, not traditional assets or credit history. Instead of assessing credit scores, loan eligibility and amounts are determined through a business's projected revenue and cash flow statements. The SBO benefits from a steady source of funds, and the lender enjoys a predictable stream of assets.
