Driving millennial debit card usage through online interactions.

When Visa wanted to help Charter Oak Federal Credit Union increase debit transactions by engaging millennial cardholders, they turned to their partners at Media Logic for a strategic marketing campaign based on best practices, consumer insights, and an analysis of competitor creative assets.

Media Logic developed a digital-first campaign that highlighted the debit card’s convenience throughout custom creative assets.

By tapping into their millennial audience’s online habits and behaviors, Media Logic was able to successfully position Charter Oak as a modern, customer-focused bank.

 

Charter Oak Instagram social ad played on a smartphone Charter Oak Facebook social ad played on a smartphone
Charter Oak Facebook social ad show on smartphone
Charter Oak mobile bank banner shown on smartphone Charter Oak mobile bank banner shown on smartphone

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Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

Enhancing Financial Services Direct Mail with Tactile Engagement Strategies

The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.