Teaming up with Visa and the world’s greatest sporting events to drive card acquisition and usage.

As an ongoing sponsor of such major sporting properties as the Olympics, NFL and FIFA, Visa has regularly turned to Media Logic for marketing strategies to capitalize on some of the largest sporting events in the world. In fact, we’ve worked with Visa partners and issuers to develop a range of promotions that integrate multiple brands to encourage card acquisition and usage.

From an Olympics customer sweepstakes to encourage acquisition of U.S. Bank Visa FlexPerks credit cards to a Visa FIFA Women’s World Cup customer sweepstakes for Subway to a combination customer/employee Visa 2019 Super Bowl promotion for ICBA and so many more, we know how to tap into the excitement of these big events so that everyone comes out a winner.

Laptop and tablet on table promoting Visa credit card and sporting event partnership
phone and tablet on table showing Visa credit card and sporting event partnership.
one-sheet handout detailing credit card and sports sponsorship back and front on table.
Desktop computer on table showcasing Visa partnership with sports event.
One sheet and tablet showcasing Visa partnership with sports event. Signage for Visa card and sports partnership

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

Brand-First: The ABM Blind Spot Costing B2B Trillions

Brand-First: The ABM Blind Spot Costing B2B Trillions

Account-Based Marketing (ABM) is not a recent innovation—Media Logic was applying its principles before the term existed. Today, 70% of B2B marketers have an active ABM program (REVNEW), reflecting its essential role in modern marketing strategy. While most B2B marketers hail success in driving revenue growth through ABM, the sobering reality is that 40–60% of […]