Engaging website drives digital success for food ingredient company.

Media Logic helped Fortitech grow from a domestic supplier into a global nutrient premix leader – that was eventually acquired by DSM for $634 million. This included developing a strong brand and sophisticated sales and lead generation efforts…and the dynamic website that powered it all.

We developed a best-in-breed website for the custom nutrient premix provider that was designed with myriad audiences in mind.

For prospects, the site included a wealth of valuable content, including white papers and videos to help educate them about emerging nutrition trends and high-opportunity demographics. It also featured a variety of ways for them to engage the experts at Fortitech for answers and advice, and to request product samples for their R&D efforts.

For current customers, the site offered special access to gated content such as tech papers, reference materials and a nutrient database to help them develop new ideas and innovate new products. We also developed an online customer portal that facilitated project planning and management.

For the industry as a whole, the site positioned Fortitech as far more than an ingredient supplier – helping the brand stake its claim as a thought leader, consultant and trusted global solution provider.

It was all tightly integrated with Fortitech’s sales and branding efforts, making the site an essential component of the company’s storied success.

website on tablet website on tablet
Website on desktop computer
engaging website to drive sales displayed on desktop computer

Ready to find your edge?

Get smarter strategy and breakthrough creative. Backed by unmatched client support.

Contact Us Today

See our latest posts.

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

ICYMI: 2024 Consumer In Sight Surveys for Healthcare Marketers 

In 2024, Media Logic’s Consumer In Sight research team conducted nine surveys exploring the evolving behaviors, attitudes and preferences of healthcare consumers. From media consumption trends to Medicare enrollment experiences, these surveys offer actionable insights to guide healthcare marketers. Here’s a look back at what we learned this year.

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

A Medicare Member Retention Marketing Tip Sheet to Build Loyalty and Engagement

In a competitive Medicare market, member retention has become a top priority. By using data to personalize outreach based on health needs, demographics and preferences, health plans can significantly increase engagement and loyalty. Download our tip sheet to keep best practices handy as we head into 2025 and the Medicare Advantage Open Enrollment Period.

Pay-by-Bank: Consumer Perspective on Marcom Best Practices

Pay-by-Bank: Consumer Perspective on Marcom Best Practices

With Walmart’s recent introduction of its “Pay-by-Bank” program designed to bypass payment networks and merchant fees, a new open banking alternative may be poised to take off in the U.S., despite lagging well-behind the global use trends.