How LLMs Can Turn Static Websites into Interactive Conversations
Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
Sheetz is a gas station/convenience store chain with a very unique and recognizable brand. That was one of many things Media Logic had to take into account when we teamed up with the NFL and Visa to create a Super Bowl sweepstakes promotion for the Sheetz co-brand card. The promotion also needed to encourage both world and in-store spend with the Visa® Sheetz Card.
Media Logic took the challenge and ran with it, creating an immersive campaign that included a wide roster of promotional materials, from in-store assets such as a Counter Mat and Pump Blade, to digital assets that included emails, social media posts and mobile app ads. The campaign not only captured the essence of all three brands, but also scored big with Visa Sheetz cardholders, generating excitement and driving card usage.
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Explore how large language models (LLMs) can transform traditional, static websites into dynamic, conversational experiences that engage visitors in real time.
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Media Logic is testing AI-driven, personality-based personalization that adapts message tone and framing to each individual, aiming to make marketing feel truly one-to-one.