Sheetz is a gas station/convenience store chain with a very unique and recognizable brand. That was one of many things Media Logic had to take into account when we teamed up with the NFL and Visa to create a Super Bowl sweepstakes promotion for the Sheetz co-brand card. The promotion also needed to encourage both world and in-store spend with the Visa® Sheetz Card.
Media Logic took the challenge and ran with it, creating an immersive campaign that included a wide roster of promotional materials, from in-store assets such as a Counter Mat and Pump Blade, to digital assets that included emails, social media posts and mobile app ads. The campaign not only captured the essence of all three brands, but also scored big with Visa Sheetz cardholders, generating excitement and driving card usage.
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Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]
Every health plan says it values its broker relationships, and most of them mean it. But there can be an unintentional disconnect between what best serves the health plan’s interests, and what’s most useful to their broker partners. Here’s the key to unlocking broker engagement
Behind the credit card growth are strategies ranging from the tried and true to emerging trends in successfully acquiring cardholders and attracting new audiences.
