Sheetz is a gas station/convenience store chain with a very unique and recognizable brand. That was one of many things Media Logic had to take into account when we teamed up with the NFL and Visa to create a Super Bowl sweepstakes promotion for the Sheetz co-brand card. The promotion also needed to encourage both world and in-store spend with the Visa® Sheetz Card.
Media Logic took the challenge and ran with it, creating an immersive campaign that included a wide roster of promotional materials, from in-store assets such as a Counter Mat and Pump Blade, to digital assets that included emails, social media posts and mobile app ads. The campaign not only captured the essence of all three brands, but also scored big with Visa Sheetz cardholders, generating excitement and driving card usage.
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The rapid growth of the dually eligible population presents a huge opportunity for managed care organizations and health insurers with Medicare Advantage experience. Download our D-SNP Marketing tip sheet to get more insights into this quickly changing demographic.
CMS recently released Medicare Advantage enrollment data following the 2025 AEP. While 2024 AEP still felt like part of the MA expansion era, albeit a slower one, 2025 AEP shows a real pivot. This wasn't just another "mixed bag" year. It was the clearest sign yet that the period of rapid growth is behind us. Here's a look at the five biggest takeaways from our 2025 AEP analysis.
Direct mail has re-emerged as a prominent player in bank marketing strategies, a trend which has been labeled with terms such as resurgence, renaissance or simply counterintuitive. While many marketers may be surprised by this trend, Media Logic has consistently recognized and championed direct mail for its enduring power and effectiveness. We have continuously highlighted […]
