Chase for Business had developed an integrated acquisition campaign to attract small business owners, but it had been in market for a while and was experiencing fatigue. To help get their marketing efforts back on track, they turned to Media Logic to develop and test new creative.
Employing best practices, along with insights from successful Chase consumer marketing campaigns, Media Logic developed new messaging and design approaches across a range of channels, including direct mail, email, landing page, statement inserts and banner ads.
The new campaign was not only designed to encourage small business owners to switch their banking needs to Chase, but also build and reinforce the Chase for Business brand.
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An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch. Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution. Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]
Proprietary research doesn't just add texture. It adds distance from every competitor drawing from the same public sources. With the accessibility of AI tools, learning how to leverage them to give you an advantage is imperative.
Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
