Prinova was ready to make the leap. The global supplier of nutrients, flavors and other solutions was looking to expand its business and enhance its profile among leading food and beverage manufacturers. They turned to Media Logic to elevate their brand.
We helped Prinova articulate its value as a single source partner for a complete range of functional ingredients and innovative ideas – delivering a competitive advantage in an industry hungry for breakthrough concepts. This led to the development of a powerful tagline, This is how you win®, along with a sophisticated, high-energy brand look.
The new brand was unveiled at a major trade show event. Our work included a hard-working, traffic-stopping booth, along with sales collateral and a range of promotional materials for a private client party. The combination helped Prinova turn heads and drive leads at the trade show, while setting the stage for global growth.
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Although Gen Zers are responsive to premium cards, various earning reports indicate that that they are also value-focused and eager to "do the math." To help justify steep annual fees, portfolio managers have focused on encouraging premium cardholders to take advantage of a barrage of statement credits, now often referred to as the new "coupon book."
Media Logic's PersonaLAB™ is a new strategic tool that brings buyer personas to life to guide our team's creative and messaging development, shape media targeting and enable sales teams.
Too many FS marketing plans treat direct mail as optional. Consumers don't. That's our read on Lob's State of Direct Mail: Consumer Insights 2026, an online survey of 2,000 U.S. adults conducted in July 2026. Four findings stood out to us: (1) Economic pressure is changing how people read their mail, (2)"Personal" means something different to each generation, (3) The mailbox is still a daily habit, and (4) Trust in direct mail is growing.
