Ready to expand its reach, Applied Robotics – manufacturer of end-of-arm robotic equipment – called on Media Logic to get the job done.
Identifying their website as a critical contact point for the brand, we set to work on creating a stronger online experience through a richer and more interactive site. With customer needs and wants top of mind, we developed some key features to jumpstart the solutions development process – a solutions worksheet, 3D CAD modeling, rich media resources, and a drawings and documentation database. When completed, we drove customers and prospects to visit the new site through trade advertising and public relations efforts.
In the first year after launch, the site – the client’s primary vehicle for generating new, qualified leads – helped the company beat sales goals by 22%.
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The resurgence of direct mail in financial services marketing has brought renewed challenges — and an evolution of tried-and-true tactics. As marketers seek to stand out in a crowded mailbox, incorporating tangible elements that engage the senses has become a key strategy. Here is a quick look at some emerging trends in direct mail that include many tried-and-true tactile engagement techniques.
Meta’s evolving ad policies are reshaping how regional health plans target, track, and measure campaigns on Facebook and Instagram. In this blog, we break down what’s changed, what it means for healthcare marketers, and how to adapt for success.
Media Logic’s Josh Martin and Denise Carney-Jones share key insights from our latest survey on older adults’ media habits—revealing surprises, trends, and tips for Medicare marketers. Watch now, then explore the full report for more.
