Ready to expand its reach, Applied Robotics – manufacturer of end-of-arm robotic equipment – called on Media Logic to get the job done.
Identifying their website as a critical contact point for the brand, we set to work on creating a stronger online experience through a richer and more interactive site. With customer needs and wants top of mind, we developed some key features to jumpstart the solutions development process – a solutions worksheet, 3D CAD modeling, rich media resources, and a drawings and documentation database. When completed, we drove customers and prospects to visit the new site through trade advertising and public relations efforts.
In the first year after launch, the site – the client’s primary vehicle for generating new, qualified leads – helped the company beat sales goals by 22%.
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An asteroid killed the dinosaurs. Video killed the radio star. AI will kill the bank branch. Each of those statements is a little true and a little false. Because the disruptive force didn’t eliminate the endangered species – it triggered (or is triggering) significant evolution. Dinosaur DNA lives on in birds. Thanks to Spotify algorithms, musicians still break through without video. And bank branches are being reimagined in […]
Proprietary research doesn't just add texture. It adds distance from every competitor drawing from the same public sources. With the accessibility of AI tools, learning how to leverage them to give you an advantage is imperative.
Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
