Ready to expand its reach, Applied Robotics – manufacturer of end-of-arm robotic equipment – called on Media Logic to get the job done.
Identifying their website as a critical contact point for the brand, we set to work on creating a stronger online experience through a richer and more interactive site. With customer needs and wants top of mind, we developed some key features to jumpstart the solutions development process – a solutions worksheet, 3D CAD modeling, rich media resources, and a drawings and documentation database. When completed, we drove customers and prospects to visit the new site through trade advertising and public relations efforts.
In the first year after launch, the site – the client’s primary vehicle for generating new, qualified leads – helped the company beat sales goals by 22%.
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Watch Media Logic Healthcare Group Director Josh Martin walk through exactly how we built AI-driven direct response tactics, what it produced, and where we're looking to test it next.
Prefer to Listen? Click the sound bar below to hear timely TikTok information and insights from our logicians. If you work in financial services marketing and are not using TikTok as a social platform, it’s time to reconsider. The financial community on TikTok (known as #FinTok) has become one of the most influential financial education channels. However, with that immense influence, comes a rapidly evolving compliance landscape. For financial institutions, the question is […]
Prefer to Listen? Hear the latest from our financial services team as they discuss AMEX’s platinum card strategies: In a 2025 conversation between Fortune and the American Express Chairman and CEO Steve Squeri, it is clear that Amex is laser-focused on capturing Millennials and Gen Z spending. At that time, the Platinum Card underwent a […]
