Ready to expand its reach, Applied Robotics – manufacturer of end-of-arm robotic equipment – called on Media Logic to get the job done.
Identifying their website as a critical contact point for the brand, we set to work on creating a stronger online experience through a richer and more interactive site. With customer needs and wants top of mind, we developed some key features to jumpstart the solutions development process – a solutions worksheet, 3D CAD modeling, rich media resources, and a drawings and documentation database. When completed, we drove customers and prospects to visit the new site through trade advertising and public relations efforts.
In the first year after launch, the site – the client’s primary vehicle for generating new, qualified leads – helped the company beat sales goals by 22%.
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Media Logic’s Voices of Medicare study uncovers what truly shaped 2025 AEP decisions—revealing the gap between satisfaction and loyalty, the impact of growing consumer anxiety, and how supplemental benefits are falling short. These insights offer Medicare marketers year-round guidance for stronger, more authentic engagement.
Historically, health insurance marketing teams have supported their Small and Large Group lines of business primarily through push tactics – sales enablement, broker collateral and general awareness messaging and education. But in an environment where employers scrutinize every dollar and expect more from their partners, that model doesn’t go far enough.
In this intriging Q&A session, Media Logic's resident expert, Nicole Johnson, Group Director and FS Practice Lead, shares her perspective on the Lower Midde Market segment honed by decades of commercial payments and retail banking marketing experience.
