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Helping technology manufacturer expand digital marketing reach.

Ready to expand its reach, Applied Robotics – manufacturer of end-of-arm robotic equipment – called on Media Logic to get the job done.

Identifying their website as a critical contact point for the brand, we set to work on creating a stronger online experience through a richer and more interactive site. With customer needs and wants top of mind, we developed some key features to jumpstart the solutions development process – a solutions worksheet, 3D CAD modeling, rich media resources, and a drawings and documentation database. When completed, we drove customers and prospects to visit the new site through trade advertising and public relations efforts.

In the first year after launch, the site – the client’s primary vehicle for generating new, qualified leads – helped the company beat sales goals by 22%.

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MVP Health Care

Creating a stronger connection to an existing brand.

Wanting to build upon the well-received “Health Insurance Built Around Me” campaign, Media Logic created a series of new TV and radio spots to take the theme to a new level.

  • Healthcare

St. Peter's Health Partners

Hospital marketing touts cardiac surgery strength.

St. Peter’s Hospital asked Media Logic to develop a campaign to boost awareness of their high-quality cardiac surgery service line – and to promote St. Peter’s Hospital as a destination location in New York's greater Capital Region.

  • Healthcare

See our latest posts.

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Smart Choices: How Health Plans Can Use Choice Architecture in Medicare Marketing to Boost Lead Generation and Enrollment

When it comes to marketing Medicare Advantage plans, the stakes are high and the decisions are complex. For many older adults, the process of choosing a plan is overwhelming, filled with unfamiliar terminology, multiple plan options and conflicting priorities. That's where choice architecture comes in, a method that helps people make better decisions without taking away their freedom to choose. We walk through the principles payers can apply to simplify the Medicare journey.

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Beyond CPM: Why Regional Health Plans Should Rethink ROI

Beyond CPM: Why Regional Health Plans Should Rethink ROI

When it comes to digital advertising, cost-per-thousand impressions (CPM) has long been a fundamental metric for measuring efficiency. But for regional health plans operating in smaller, high-value markets, CPM doesn't always tell the full story—and in many cases, it can actively mislead. Too often, regional health plans try to match the CPM benchmarks of national campaigns—targets that work at scale, but not in smaller, niche markets. That's why it's time to shift the conversation from cost-efficiency to value-efficiency and build media strategies designed for smaller, high-value audiences.

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