Samaritan Health Plans is the only local choice for people in select regions of Oregon. Building on this point of pride, Media Logic developed an integrated AEP campaign using custom illustrations featuring local landmarks and geography.
The campaign played out across multiple media – from direct mail and DRTV spots, to FSIs and paid search – all promoting important new plan benefits while focusing in on Samaritan’s commitment to the community and unique ability to meet the personal needs of its Medicare population.
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