Samaritan Health Plans is the only local choice for people in select regions of Oregon. Building on this point of pride, Media Logic developed an integrated AEP campaign using custom illustrations featuring local landmarks and geography.
The campaign played out across multiple media – from direct mail and DRTV spots, to FSIs and paid search – all promoting important new plan benefits while focusing in on Samaritan’s commitment to the community and unique ability to meet the personal needs of its Medicare population.
Ready to find your edge?
Get smarter strategy and breakthrough creative. Backed by unmatched client support.
The 2025 Annual Enrollment Period brought widespread Medicare Advantage disruption, but the resulting consumer behavior wasn't universal. Media Logic's Josh Martin and Denise Carney-Jones break down what changed, why outcomes differed across markets, and how marketers can apply the right lessons when planning for AEP 2026.
Explore Media Logic's top financial services marketing blog posts of 2025, including valuable commentary by group director, Nicole Johnson.
Media Logic's most popular healthcare marketing blog posts, covering digital strategies for regional health plans, Medicare market analysis, consumer research findings, and practical marketing playbooks that helped healthcare marketers navigate 2025's challenges.
