Tag: user-generated content

promote health literacy

How Content Marketing Aids Health Insurers in Curing Ailing Health Literacy

Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.

American Express uses user-generated content to attract YouTube audience for Pharrell concert

At-A-Glance: American Express Aims to Boost Viewership of Live Concert Stream

American Express is hoping that being aligned with the Apollo Theater, Spike Lee and “Happy” singer Pharrell Williams is as good as being aligned with happiness itself. But it’s not taking any chances: Amex is doing everything it can (digitally) to gain viewership for the livestream of its 14th “UNSTAGED” concert.

Media Logic Retail Marketing Report Update: 15 Retailers Beat the Facebook Trend

Walmart makes a big jump on both Facebook and Twitter. Bass Pro Shops, New York & Company, Pottery Barn, Gymboree, Lane Bryant, Ann Taylor, Williams-Sonoma, Chico’s, Macy’s, Bebe, Cabela’s, CVS, Banana Republic and Bed Bath & Beyond also show strong 2011 growth. Meanwhile, Kohl’s, TJ Maxx, Lowe’s, Walgreens and J. Crew flatline.

It took a bit of work to separate wheat from chaff for the January-to-March update to the Media Logic Retail Marketing Report. Most tracked brands experienced a slowdown in fan acquisition after the holidays. But 15 retailers defied the general trend and posted continued fan base growth into the first months of 2011. What did they do? And what can we learn? Gain access to the full article to discover what retail sectors and social marketing strategies are yielding the greatest growth on Facebook. Plus, view the complete Liker growth chart for the 100 surveyed retail brands. Get the Full Article »

Media Logic Retail Marketing Report Update: 15 Retailers Beat the Facebook Trend

Walmart makes a big jump on both Facebook and Twitter. Bass Pro Shops, New York & Company, Pottery Barn, Gymboree, Lane Bryant, Ann Taylor, Williams-Sonoma, Chico’s, Macy’s, Bebe, Cabela’s, CVS, Banana Republic and Bed Bath & Beyond also show strong 2011 growth. Meanwhile, Kohl’s, TJ Maxx, Lowe’s Walgreens and J. Crew flatline. It took a […]

Cost Plus World Market: A Study in Zen and the Art of Conversation Management

Cost Plus World Market, a retail and online marketplace for international gifts, home accents and foods launched its Facebook presence in November and already boasts more than 258,000 fans. In an environment where 9 out of 10 companies feel that they are doing a poor job using social media, what has World Market tapped into that others may be missing? Here’s our analysis.

Retailers: Are You Sitting On Your Assets?

In our recent review of metrics on social media, we were struck by the huge disparity in fan base and followers between retailers, even within the same category. Some large retailers command hundreds of thousands of fans – even millions – while others, of competitive stature and digital presence, have only a few thousand. Not only that, the rate of fan growth varies greatly as well. Why?

Chew on This: Kraft’s Social Marketing for a Cause

According to a study mentioned in a recent emarketer article, “in 2009, large majorities of consumers wanted a variety of opportunities to support brands that were active in cause marketing, and by July 2010 they were even more enthusiastic about ways companies could get involved.” Kraft Foods logoWe’ve noted previously that more and more brands are attempting to feed this national moral hunger through cause-related marketing efforts, and to that end, many are building awareness of such efforts through social media. A perfect example is Kraft Foods.

JCPenney Takes a Teen Trend to a New Level

JCPenney haulersHaul videos - by teens, for teens.

Learn how some major retailers are tapping into this teen trend to influence shopping behaviors and drive back-to-school spending.

Even the iSommelier Can’t Share… Yet

Innovative applications for Apple's iPad have got us thinking about how to tap their social marketing potential.

How To Identify the Modern Marketer

Okay, you’re an advertising professional, client side or agency side, on a conference call with people you haven’t met. You want to talk strategy, you want to talk creative, you want to talk budget. But you don’t know if the people you are talking to get it. You don’t know if they understand marketing for a social world. How can you find out if they are a modern marketer – an “MM” – without being impolite? It’s simple really. People who get marketing for a social world ask 3 questions that people stuck in a traditional, one-way world rarely bother to ask or barely understand.