Online reviews-we've all used them, and they make or break a product or business. But how do online reviews affect healthcare marketing? Creating a smart online review management strategy is a good idea for a number of reasons.
Content marketing can be a great solution for healthcare marketers to break down the complexity of our healthcare system for consumers and promote better health literacy.
American Express is hoping that being aligned with the Apollo Theater, Spike Lee and “Happy” singer Pharrell Williams is as good as being aligned with happiness itself. But it’s not taking any chances: Amex is doing everything it can (digitally) to gain viewership for the livestream of its 14th “UNSTAGED” concert.
Walmart makes a big jump on both Facebook and Twitter. Bass Pro Shops, New York & Company, Pottery Barn, Gymboree, Lane Bryant, Ann Taylor, Williams-Sonoma, Chico’s, Macy’s, Bebe, Cabela’s, CVS, Banana Republic and Bed Bath & Beyond also show strong 2011 growth. Meanwhile, Kohl’s, TJ Maxx, Lowe’s Walgreens and J. Crew flatline. It took a […]
Cost Plus World Market, a retail and online marketplace for international gifts, home accents and foods launched its Facebook presence in November and already boasts more than 258,000 fans. In an environment where 9 out of 10 companies feel that they are doing a poor job using social media, what has World Market tapped into that others may be missing? Here’s our analysis.
In our recent review of metrics on social media, we were struck by the huge disparity in fan base and followers between retailers, even within the same category. Some large retailers command hundreds of thousands of fans – even millions – while others, of competitive stature and digital presence, have only a few thousand. Not only that, the rate of fan growth varies greatly as well. Why?
According to a study mentioned in a recent emarketer article, “in 2009, large majorities of consumers wanted a variety of opportunities to support brands that were active in cause marketing, and by July 2010 they were even more enthusiastic about ways companies could get involved.”
We’ve noted previously that more and more brands are attempting to feed this national moral hunger through cause-related marketing efforts, and to that end, many are building awareness of such efforts through social media.
A perfect example is Kraft Foods.
Haul videos - by teens, for teens.
Learn how some major retailers are tapping into this teen trend to influence shopping behaviors and drive back-to-school spending.
Innovative applications for Apple's iPad have got us thinking about how to tap their social marketing potential.