One trend that we pay close attention to is the continued growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. As payers continue to be interested in managing the care of the growing dual-eligible population, we wanted to look at how these plans marketed their benefits to prospects over the past calendar year.
QR codes are making a comeback, appearing everywhere from restaurants to print ads and beyond. We've seen QR codes serving several different functions in Medicare direct mail marketing. We provide some examples and QR code best practices.
Health insurers are recognizing the growing demand for dual-eligible special needs plans, or D-SNPs, and the associated marketing opportunity. We took a look at a few D-SNP marketing campaigns from leading insurers.
In reviewing direct mail and print marketing tactics used by insurers with this year’s biggest Medicare Advantage enrollment gains, we noticed a continuation of common themes from previous years and a few new highlights.
In reviewing direct mail, direct response TV and other marketing tactics used by insurers with this year’s biggest Medicare AEP enrollment gains, some common threads in strategy, design and messaging stood out.