Tech giants have focused their attention on disrupting healthcare. Uber and Lyft have aligned themselves with the healthcare industry to address (and hopefully solve) pending issues.
In what may be a wake-up call for the healthcare industry, it seems that today’s seniors are not only more tech-savvy than previously assumed -- they’re actually looking to use technology and digital tools to actively manage their healthcare.
As someone keenly interested in the paradigm shift from traditional marketing to what we at Media Logic refer to as “modern marketing,” I recently had an insight from which others, in their pursuit of professional transformation, might benefit... It took an insightful blog post from Alexandra Samuel to shift my perspective. And, in the process, help make me a better modern marketer.