Tag: strategic content marketing

Content Marketing: Don’t Doom Relationships Before They Start

Content marketing is all the buzz these days. And for sure, content marketing has become a prerequisite to doing business for many, if not most, marketers today. However, some are killing any opportunities they create… before they even get off the ground. Consider my recent personal experience: a vendor emailed an invitation to download interesting content and less than five minutes after I clicked on the link – before I’d had an opportunity to digest the content – a salesperson was on the phone asking to follow up with me. Then, before my phone hit the receiver from my brief reply through our receptionist that I was unavailable, an email arrived from the same salesperson. “Gee,” I thought. “This guy is either really on the ball, or this company is starving for business.” The thought of the latter started eroding credibility. Strike one.

Top 4 Factors of an Integrated Approach to Search Engine Optimization and Social Media

More often than not, Media Logic sees companies significantly concentrating on either SEO or social marketing… So how can they effectively integrate both in a strategic approach without expending twice the time and resources? To help provide some direction, I decided to reach out to Media Logic colleague, Danny Dover, an influential SEO expert at SEOmoz, to determine a few key factors in developing an approach that effectively integrates search engine optimization and social media on a small scale. After putting our heads together, we’ve come up with 4 critical success factors for an integrated approach to search engine optimization (SEO) and social media marketing...