Tag: sponsored content

Addressing the Social Determinants of Health

A Closer Look at Cigna’s Integrated Marketing Campaign to Address Mental Health, Loneliness and Stress

Cigna is using a variety of effective (and creative) content marketing strategies in their integrated marketing campaign to address the social determinants of health (SDoH).

American Express is first sponsor of video content on Buzzfeed's Nifty

Amex Targets Older Millennials with Sponsored Video Content on BuzzFeed

Amex is betting on BuzzFeed’s winning formula for attracting and engaging Millennial consumers, taking advantage of a tremendous opportunity to get in front of millions (and millions) of their eyeballs via some of the Internet's most popular videos… before anyone else does.