Creative financial education campaigns like this not only show that FIs can push beyond what they’d consider traditional marketing but also make a good case for it being necessary in order to cut through the noise and get consumers engaged with the brand.
Recent offers -- including partner discounts and rewards points bonuses that are easy for customers to earn -- make it clear that Chase wants its cardholders to not only *get* Chase Pay but actually *use* it.
Rob Gronkowski's self-professed financial savvy was a hook for Capital One, which more than likely was fully aware that the mash-up of “party boy” + “financial advisor” would make people scratch their heads… just enough to create buzz around the campaign.
The #forthefun campaign gives Chase Freedom a personality boost while still focusing on its value prop: the juxtaposition of the card’s utility (“the card is for the essentials”) with the card’s end benefit (“the cash back is for the fun”).
To facilitate a discussion about best practices among your marketing teams, we’ve put together highlights from trends and predictions pieces that are often discussed this time of year and related them specifically to financial services.
What happens when you put two great things together? Reese’s Peanut Butter Cups? Peanut butter and jelly? Starsky and Hutch? Citi recently asked this question as part of a social media promotion to create awareness for its new Double Cash Card.
If you want to talk about timeliness and relevance in bank marketing, you’re going to have to include an anecdote about how Wells Fargo organized pop-up stores in San Francisco to promote the launch of Apple Pay.
The TD Bank campaign “went viral” in the best sense of the concept, and so in terms of online reach, media exposure and boosts to the brand and its customer loyalty, it’s a remarkable success. If there’s any missed opportunity, it may be that the video itself seems to be the only digital asset for the campaign.
Love ‘em or hate ‘em, hashtags are ubiquitous on social platforms, including Facebook, Twitter, Instagram, tumblr, Pinterest and Vine. So if you’re involved in social media marketing, you’re going to want to use them… but very skillfully and very carefully.
The American Express Everyday card has launched officially and is being promoted heavily though an integrated marketing campaign that includes TV spots, emails, social media and promotions. It was the promotions part of the launch campaign that caught our eye, in particular, "The Epic EveryDay Getaway."