How Are Health Insurers Using Smart Speakers and Voice Assistants to Serve Members?
As interest in smart speakers and voice assistants in the healthcare space grows, we’re seeing exploration on both the medical side and the insurance side.
3 Emerging Media Trends to Consider When Marketing to Seniors
Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.
The Mobile Epidemic: You’re Probably Already a Carrier
This video isn’t meant to create panic. Instead, it’s meant to convince you to prepare for what’s already an epidemic: the proliferation of mobile. The signs have been there for years, and there are now over 4 billion mobile phones in use worldwide. Over a billion of those are smart phones --- and that’s not taking into account the other unsubscribed “smart” devices, such as tablets, e-Readers and iPod touches, to name a few. Between 2014 and 2015, the desktop internet will be overtaken by the mobile internet. There are rational steps you can take to make mobile part of your marketing solution, and we can help.