Staying on top of the latest shifts in older adults' media habits is vital for delivering engaging, effective Medicare marketing. After all, this group of more than 65 million eligible people is ever evolving amid national and global changes. To that end, we conducted our sixth annual consumer survey to get a sense of media consumption among Medicare-eligible individuals.
Groups are a budding opportunity for health plans, and some senior-focused organizations are already trying them out. After all, more than 55% of Americans aged 55+ are on Facebook, and more than 1.8 billion people are in Facebook groups. Want to see what this could look like for your brand? Here are four Facebook groups proving their ability to engage seniors.
If you're not using social media to reach your Medicare-eligible audience, you're missing out. After all, more than 80% of seniors use social media on a typical day, according to our 2022 Senior Media Preferences Survey. For the best ROI, play into the strengths of organic social media to reach individuals eligible for Medicare all year long. Here are five ways to incorporate Medicare content into your social streams year-round.
In year four of our Senior Media Habits Study, we look at what types of media gained momentum, caused disruption and have become part of everyday life for seniors since the COVID-19 pandemic began.
In year three of our Senior Media Habits Study, we take a look at the ways COVID-19 has affected the media consumption of seniors.
In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.
Our 2018 Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. Based on responses to our study, we recognized opportunities for effectively marketing to the senior segment, and we have a few insights that can help.