In year three of our Senior Media Habits Study, we take a look at the ways COVID-19 has affected the media consumption of seniors.
In order to optimize Medicare marketing budgets, it is important to understand ever-changing senior media preferences and habits. This is year two of our Senior Media Habits Study designed to help healthcare marketers keep tabs on the current trends.
Our 2018 Senior Media Habits Study revealed that senior media habits are not only evolving, but are diverse. Based on responses to our study, we recognized opportunities for effectively marketing to the senior segment, and we have a few insights that can help.