Tag: QR Codes

As healthcare marketers, we keep an eye on the trends in the industry and how marketing can have an impact on consumers. We put together a list of our top 10 healthcare marketing blogs from the last 12 months. These articles reveal marketers' curiosity in content about Medicare, New-to-Medicare, D-SNP and trends related to the 60-65+ demographic. Sit down, kick back and take a look at some of the year's trending topics and discussions in healthcare.

Don't let fraudsters disrupt consumer confidence in QR codes. Here, we take a look at how to mitigate tampering risk and preserve engagement with these valuable marketing CTAs.

QR codes are making a comeback, appearing everywhere from restaurants to print ads and beyond. We've seen QR codes serving several different functions in Medicare direct mail marketing. We provide some examples and QR code best practices.

QR codes are making a comeback, appearing everywhere from restaurants to print ads and beyond. Offering a frictionless way to immediately convert prospects, these funny squares are now CTA staples in marketing materials. Here's how financial services marketers can get the most from them.

QR codes have fluctuated in favor among marketers for a couple years now. It seems evident at this point that the concept of QR codes – the ability for marketers to offer a convenient means to connect the growing universe of eternally on-the-go, always-connected consumers with a deep and enriching experience that can be consumed mid stride – is here to stay. However, the ugly 2-D barcode we know now as a QR code will surely evolve into something more atheistically pleasing. We were recently asked by a client to provide some insights on QR codes. This client had yet to implement QR codes in its marketing and was smartly doing its due diligence – exploring actionable data points, uncovering research and receiving input from various experts – before deciding on whether or not to add QR codes to its marketing toolbox. During our discussion there were three questions that generated spirited discourse:

1. Have QR codes shown to improve response rates of individual marketing efforts?
2. How are the responses generated by QR codes tracked?
3. What are some common mistakes when using QR codes?

Some of my earliest recollections of my elementary school’s technology in the early 80's include the “ding” from the film strip projector and playing the original Oregon Trail on an Apple II in the school library. Each generation has its own memories for how technology shaped their learning experiences. Smart boards and iPads will probably be my first grader’s earliest reference points. Recently, I received the October newsletter from my child’s school. As I took a quick read through what the various grades were working on, I noticed something very cool – a QR code. The fifth grade students spent the first month of the school year studying ecosystems and developing posters depicting their findings. The posters were hung on the halls of the quad, but the teacher also created a QR code for parents to scan so they could see all of the work without taking a step into the school. Obviously, QR codes are nothing new for retailers, but I thought this was a great use of technology to engage parents with their children's learning experiences. Instead of finding a rumpled poster shoved into the bottom of a backpack, a parent could instantly admire their child’s work.

As a modern marketer, I have been aware of and following QR codes for a couple of years – I was interested when Esquire did an entire issue earlier this year featuring QR codes – one feature with 30 “must have” items for every man included QR codes that would take you to styling tips for that item and where to buy them. Interesting, but not particularly compelling to me – a woman who has given up on styling her husband. QR codes popped up occasionally on movie posters, in hipster magazines and in handful of other pubs. I read articles about their functionality and their failures and occasionally pondered for which of my clients QR codes might work. But that was as far as it went. Until pennant fever overwhelmed me.