Tag: mobile payments

Many issuers are failing to drive usage via Apple Pay's default card option

Driving Usage with Apple Pay: What Most Issuers are Missing

Whether grabbing a soda at the vending machine, paying for a rapid pickup order from within the Panera app or making a point of purchase transaction at a local Staples store, the default card is the easiest – and most often chosen – payment method. But issuers aren’t targeting this issue.

Why American Express is Going Old School to Promote the Future

Apple Pay, and other apps like it, could eventually signal a change in how consumers think about and use payment products. And to promote this cutting edge, possibly game changing way to pay, Amex decides to roll out old ad clips. Why evoke these iconic images for such a new piece of technology?