Although big banks have been investing in mobile strategies for years, digital banking has skyrocketed recently. Here's a look at how banks are marketing these mobile apps and achieving customer satisfaction.
See how GO2bank's value proposition appeals to the underbanked while also challenging neobanks and fintechs, like Varo, Cash App, Chime, Monzo, N26, Robinhood, Simple and more.
Square was the first to introduce a combo mobile card reader and app. Since it arrived on the scene, issuers – including Bank of America and U.S. Bank – began offering similar services. But Capital One might be the only issuer using the same sub-brand for its payment reader as it does for its payment products. By calling it “Spark Pay,” the bank elevates its overall sub-brand offering and shows that Capital One’s more than a small business payment provider: it’s a complete small business banking solution.