Despite being labeled as "digital natives," Millennials are increasingly seeking a return to physical, analog experiences- a cultural shift that has significant implications for financial services marketing.
The credit card market is facing a paradox. Nearly half of U.S. consumers doubt they'd be approved for a new credit card—even as card applications hit their highest levels since pre-pandemic times. This disconnect between perception and reality, combined with shifting usage patterns across generations and risk tiers, requires a fundamental rethink of acquisition strategies.
A historic wealth transfer is underway—and next-gen investors are changing the game. Our Next Generation Wealth Insights offer key strategies to stay relevant as trillions shift to Millennials and Gen Z.
For financial marketers, understanding and adapting to the changing habits of Gen Z and Millennials across streaming, social media and AI-powered platforms is crucial to establishing authentic connections with these digital-natives. To better understand these cohorts and their media preferences, Media Logic conducted a survey of 800 Gen Z and Millennial consumers. Our report looks at the insights that financial marketers can use to drive engagement and influence purchasing decisions while fostering lasting relationships with these influential consumers.
Picture a stereotypical Millennial. What comes to mind? We’re thinking skinny jeans, side hair parts, iPods and MySpace accounts. Now, think of a Gen Z’er, bopping to TikTok dances, scrolling on their iPhone and sporting the baggy jeans. These two generations may feel like separate demographics, but there is a population that straddles them. They’re […]
Media Logic surveyed Millennial and Gen Z consumers to understand the sentiments, attitudes, usage patterns and factors impacting novel use of debit cards. Get the report with results and marketing implications here.
Our team highlights key findings in the current “Eye on Payments” report, including FS consumer preferences related to payments and engagement. In addition, we make note of PCSU’s insights and recommendations specific to the needs of each generation.
The COVID-19 pandemic is accelerating changes in virtually every industry category, including food and nutrition. The following are some tips for product development and marketing for manufacturers of alternative proteins.
Develop a plan for the evolution of consumer preferences by understanding millennials’ life values and developing a plan that accounts for areas of overlap and divergence with what matters to Generation Z.
Newly-minted millennial executives are bringing their personal values to work with them and they’re not interested in business-to-business-as-usual. Here are 6 pointers to help you connect with them.
