Tag: Kaiser Permanente

How Insurers Used Direct Mail for Large Enrollment Gains During Medicare AEP

In 2014, “$0 plan premiums” dominated many of Medicare direct mail packages. In 2015, however, insurers focused direct mail on other benefits of their plans, using $0 plan premiums as a secondary proof-point. How did this play out in the direct mail packages of United, Aetna, Cigna and Kaiser? With help from Competiscan, we reviewed some of the direct mail tactics used by each of these insurers.

Medicare AEP direct mail marketing packages

Direct Mail Tactics from 2014 AEP Enrollment Winners

With some help from Competiscan, we took a look at some of the direct mail packages utilized by the insurers with the top gains in this year's Medicare AEP. Together, they offer some insight into “what worked” when it came to attracting new members.