Tag: Intuit

Financial Brand Super Bowl Commercials Focus on Digital and Crypto

Financial Brand Super Bowl Commercials Focus on Digital and Crypto

From cryptocurrency to mobile apps, many of the financial services ads in Super Bowl LVI focused on new technology… and made it more palatable by serving it up with nostalgia. From the E*TRADE baby to Barbie to Pong, FS commercials did a great job pairing the old and the new.

How Did Financial Service Brand Ads Fare at the Super Bowl?

How Did Financial Service Brand Ads Fare at the Super Bowl?

Super Bowl ads tend to be epic or wacky. These days, consumers may not want their financial companies to be either. Epic can be an overpromise, and wacky can come across as flip. For an industry still taking heat for the Great Recession, finding the balance of “play it safe” while still being memorable is key.