The popularity of financial education content from "finfluencers" offers important clues for crews at banks and credit unions who want their own content marketing to be successful.
These examples from Chase, American Express and Citibank demonstrate how financial services brands can use Instagram to support both their value proposition and the platform's mission.
Financial institutions are generally risk averse, especially when it comes to social media. Back in the good old days of 2007 and 2008, a common concern was that customers who could comment without a filter were a potential liability to a brand’s reputation. So you can imagine our reaction when we saw that American Express was going so far as to put their customers in charge of a social media channel.
Don’t abandon your focus on Facebook just yet! A new study from Piper Jaffray confirms that Facebook remains the most important social network among teenagers, with Twitter narrowly lagging behind in the #2 spot. Instagram clocks in as the third most popular social network, earning about half the votes of Facebook. But popularity of mobile apps like Vine, Snapchat and Kik continues to increase for the demographic.
Instagram was launched less than a year and a half ago, but if you haven't heard of this popular photo sharing application, you might have been living under a rock the last few months. The free application, which allows users to snap, edit and share photos to the Instagram network and other social networks, has quickly become a popular tool among consumers and brands. While the fashion industry was one of the first to swear by the application, brands ranging from Ben and Jerry’s to Southwest Airlines to Intel have joined ranks as successful "Instagraphers." With so many seemingly similar applications out there, what makes Instagram different? Why should brand marketers pay special attention to this one? Check out these seven reasons why it’s necessary to understand the relevance of Instagram and decide if your brand should be part of its Insta-takeover.