Tag: instagram

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How to Use Empathy to Win Over Audiences on Social Media

Empathy on social media is one of the most talked-about strategies among marketers and should be an integral part of any social content marketing strategy. Using these tips and examples can help your content break through the noise and inspire your audience to connect with your brand.

Customer takeover of American Express Instagram feed

American Express Lets Customers Run Instagram… Kind of

Financial institutions are generally risk averse, especially when it comes to social media. Back in the good old days of 2007 and 2008, a common concern was that customers who could comment without a filter were a potential liability to a brand’s reputation. So you can imagine our reaction when we saw that American Express was going so far as to put their customers in charge of a social media channel.

Facebook’s Still #1 for Teens, Emerging Platforms Increasing in Importance

Don’t abandon your focus on Facebook just yet! A new study from Piper Jaffray confirms that Facebook remains the most important social network among teenagers, with Twitter narrowly lagging behind in the #2 spot. Instagram clocks in as the third most popular social network, earning about half the votes of Facebook. But popularity of mobile apps like Vine, Snapchat and Kik continues to increase for the demographic.

The Insta-takeover: 7 Things Marketers Should Know About Instagram

Instagram was launched less than a year and a half ago, but if you haven't heard of this popular photo sharing application, you might have been living under a rock the last few months. The free application, which allows users to snap, edit and share photos to the Instagram network and other social networks, has quickly become a popular tool among consumers and brands. While the fashion industry was one of the first to swear by the application, brands ranging from Ben and Jerry’s to Southwest Airlines to Intel have joined ranks as successful "Instagraphers." With so many seemingly similar applications out there, what makes Instagram different? Why should brand marketers pay special attention to this one? Check out these seven reasons why it’s necessary to understand the relevance of Instagram and decide if your brand should be part of its Insta-takeover.