Recent media coverage of podcasts has brought them more attention. They have potential as an advertising medium for healthcare marketers for a number of reasons. Here's some basic information on what you need to know.
This overview from our Emerging Media Team answers some of the early questions about Clubhouse. It features a brief background, notes about what differentiates Clubhouse, consideration for its healthcare marketing potential and starter recommendations for healthcare brands.
Our recently-released 2019 Senior Media Habits Study uncovered a few emerging media trends that healthcare marketers should pay attention to.
If you feel that you may have been dismissive about the marketing power of social media, "Cheer" up. Stem the "Tide" of negativity. I'm going to let you in on a little "Secret." Because, the reality is, many marketers shared this point of view. But perhaps none so famously as Procter & Gamble's Ted McConnell. Who's Ted McConnell?
Like any organization, we’ve got our own vocabulary for some of the things we do around here.
The evidence is overwhelming -- the days of just hammering our customers with as many impressions as possible and waiting for the anecdotal reaction are dead.