Tag: direct mail marketing

innovative direct mail

Innovations Breathe New Life Into Direct Mail

Mintel highlighted recent innovations in direct mail, including QR codes, scratch-and-sniff elements and more. Here, our team takes a look at how these fresh approaches can be applied to financial services.

2021 Medicare AEP Direct Mail Marketing

COVID-19 Drives Subtle Changes to 2021 Medicare AEP Direct Mail Marketing

To say 2020 has been a tumultuous year is probably the understatement of the year. The COVID-19 health crisis has dramatically changed how we live, shop and even receive healthcare. And it's has impacted this year's Medicare AEP direct mail campaigns as well. Here's a look at a few "mini-trends" we're starting to see emerge early on in 2021 Medicare AEP direct mail marketing.

Discover it direct mail packages targeting high school graduates

Discover Targets High School Grads. Here’s What One Teen Thinks.

With graduation and college being the sole focus of her life in the past several months, she had never given credit cards any thought at all, much less developed pre-conceived notions that were going to be challenged by this particular DM piece. The real estate could have been used for a more relevant message for a first-time applicant.