Tag: direct mail marketing

Discover it direct mail packages targeting high school graduates

Discover Targets High School Grads. Here’s What One Teen Thinks.

With graduation and college being the sole focus of her life in the past several months, she had never given credit cards any thought at all, much less developed pre-conceived notions that were going to be challenged by this particular DM piece. The real estate could have been used for a more relevant message for a first-time applicant.

What’s in an OE? Capital One Looks to Find Out

What’s in an OE? Capital One Looks to Find Out

Is beauty only skin deep? That seems to be the question Capital One is asking with different versions of its current direct mail acquisition packages. Media Logic’s financial services marketing experts take a look at what the brand may be testing… and why.