Tag: direct mail marketing

What’s in an OE? Capital One Looks to Find Out

What’s in an OE? Capital One Looks to Find Out

Is beauty only skin deep? That seems to be the question Capital One is asking with different versions of its current direct mail acquisition packages. Media Logic’s financial services marketing experts take a look at what the brand may be testing… and why.

The Everyman Loan from Goldman Sachs

Goldman Sachs is investing heavily in marketing a new lending platform. Here's our take on the brand's approach, which includes social media and traditional direct mail.