Tag: direct mail marketing

illustration of a hand holding a smartphone. There's a heart on the screen. The image has an orange background with celebratory images, like champagne, gifts and party banners.

How FIs Celebrate Customer Milestones and Build Loyalty

Recognizing milestone events—like member birthdays or anniversaries—not only promotes loyalty but also shows appreciation. As Competiscan’s Senior Director of Insights Jessica Duncan explains, customer appreciation has always been a best practice, but it picked up even more momentum this year.

HC Insights - D-SNP Direct Mail 2022

Dual Eligible Special Needs Plans (D-SNPs) in 2022: What Healthcare Marketers Should Know

One trend that we pay close attention to is the continued growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. As payers continue to be interested in managing the care of the growing dual-eligible population, we wanted to look at how these plans marketed their benefits to prospects over the past calendar year.

direct mail value

Direct Mail Continues to Prove Its Value in Marketing Strategies

Direct mail can be innovative, succeed across age groups and be cost-effective. We’ve seen time and time again how hard direct mail works for a brand, including improving the ROI of integrated marketing strategies. It’s great to see its consistency and reputation reflected, once again, by the data.

direct mail marketing campaigns

Direct Mail Insights from Marketing Leaders

According to a recent report, direct mail remains “a vibrant and high-performing channel.” Take a look at these takeaways to see how DM campaigns are outperforming digital channels, including email, on critical KPIs like response rates and ROI.