Tag: direct mail marketing

Discover it direct mail packages targeting high school graduates

Discover Targets High School Grads. Here’s What One Teen Thinks.

With graduation and college being the sole focus of her life in the past several months, she had never given credit cards any thought at all, much less developed pre-conceived notions that were going to be challenged by this particular DM piece. The real estate could have been used for a more relevant message for a first-time applicant.

D-SNP Direct Mail Marketing Campaigns

Common Themes Found in D-SNP Direct Mail Marketing Campaigns

As a market poised for continued growth, many insurers are making a strong D-SNP push. Here's a few examples of direct marketing tactics used by insurers.

2019 medicare AEP

2019 Medicare AEP Campaign Highlights from Regional Health Insurers with Strong Enrollment Growth

With the switch rate for the Medicare Annual Election Period (AEP) ticking up this year, it wasn't just the national plans who made big gains. We took some time to study some successful regional health plans.

Top financial services marketing blog posts for 2018

Media Logic’s Top 10 Financial Services Marketing Blog Posts of 2018

A chance to take another look at key perspectives from Media Logic’s financial services marketing experts! We think our most popular posts from 2018 will inspire you to ask more of your upcoming marketing campaigns and explore new opportunities in the coming year.

What’s in an OE? Capital One Looks to Find Out

What’s in an OE? Capital One Looks to Find Out

Is beauty only skin deep? That seems to be the question Capital One is asking with different versions of its current direct mail acquisition packages. Media Logic’s financial services marketing experts take a look at what the brand may be testing… and why.

Campaign Highlights from Insurers with Top 2018 Medicare Advantage Enrollment Gains

In reviewing direct mail and print marketing tactics used by insurers with this year’s biggest Medicare Advantage enrollment gains, we noticed a continuation of common themes from previous years and a few new highlights.

direct mail as an effective way to reach Millennials

Why Direct Mail Can Be an Effective Way to Reach Millennials

These findings don’t suggest we should abandon digital channels when communicating with Millennials. However, in a crowded digital environment, direct mail may be a smart way to break through the clutter and reach this valuable demographic.

What I’ve Discovered About the Discover it Direct Mail Marketing Strategy

Discover has a killer acquisition mail strategy. It tests offers, formats, colors, charts, Johnson boxes, copy and hard-working vs. more creative approaches. You name it; Discover tests it.

The Everyman Loan from Goldman Sachs

Goldman Sachs is investing heavily in marketing a new lending platform. Here's our take on the brand's approach, which includes social media and traditional direct mail.

The Envelope? Please! Direct Mail Implications of the Oscars Best Picture Mess-up

Was that Oscars moment inevitable? Or did design flaws cause the Best Picture mistake? Our direct mail experts weigh in. Their conclusion: DM 101 could have saved the day!