Recognizing milestone events—like member birthdays or anniversaries—not only promotes loyalty but also shows appreciation. As Competiscan’s Senior Director of Insights Jessica Duncan explains, customer appreciation has always been a best practice, but it picked up even more momentum this year.
One trend that we pay close attention to is the continued growth in popularity of dual-eligible special needs plans (D-SNPs) for both for payers and dual eligible beneficiaries. As payers continue to be interested in managing the care of the growing dual-eligible population, we wanted to look at how these plans marketed their benefits to prospects over the past calendar year.
Don't let fraudsters disrupt consumer confidence in QR codes. Here, we take a look at how to mitigate tampering risk and preserve engagement with these valuable marketing CTAs.
Each year at Media Logic, we look at overall enrollment numbers to see which health insurers had substantial gains during the Annual Election Period (AEP) and their direct mail marketing efforts.
QR codes are making a comeback, appearing everywhere from restaurants to print ads and beyond. We've seen QR codes serving several different functions in Medicare direct mail marketing. We provide some examples and QR code best practices.
Preheat marketing helps Medicare Advantage (MA) plans build relationships and trust with prospects. The Media Logic Healthcare Team keeps a close eye on messaging strategies used during this critical time of year. We compiled direct mail samples and found a few common themes.
We've spotted three key financial services direct mail marketing trends that are supported by our work in the industry and analyses of consumer data: how much direct mail is in-market, which direct mail package formats are preferred and how direct mail is responding to consumer adoption of the USPS Informed Delivery service.
Direct mail can be innovative, succeed across age groups and be cost-effective. We've seen time and time again how hard direct mail works for health plans, including improving the ROI of integrated marketing strategies. It's great to see its consistency and reputation reflected, once again, by the data.
Direct mail can be innovative, succeed across age groups and be cost-effective. We’ve seen time and time again how hard direct mail works for a brand, including improving the ROI of integrated marketing strategies. It’s great to see its consistency and reputation reflected, once again, by the data.
According to a recent report, direct mail remains “a vibrant and high-performing channel.” Take a look at these takeaways to see how DM campaigns are outperforming digital channels, including email, on critical KPIs like response rates and ROI.