Tag: content marketing for healthcare

optimize for voice search

SEO for Healthcare Marketers: Ways to Optimize for Voice Search

The way consumers search for information is constantly changing, and search engines are adapting accordingly, with features like voice search. It's important for healthcare companies and organizations to understand the importance of this function.

top healthcare marketing posts of 2019

A Check-Up on What You’re Reading: Our Top Healthcare Blog Posts of 2019

In a continued effort to pique the interest of our readers, we constantly review which articles are attracting the most attention. Of the dozens of topics we covered in 2019, a few key topics and trends were very popular in healthcare marketing.

online review management strategy

Online Reviews: 3 Best Practices for Healthcare Marketers

Online reviews-we've all used them, and they make or break a product or business. But how do online reviews affect healthcare marketing? Creating a smart online review management strategy is a good idea for a number of reasons.

Addressing the Social Determinants of Health

A Closer Look at Cigna’s Integrated Marketing Campaign to Address Mental Health, Loneliness and Stress

Cigna is using a variety of effective (and creative) content marketing strategies in their integrated marketing campaign to address the social determinants of health (SDoH).

Facebook Redesign 2019

Facebook’s Latest Redesign: What Does It Mean for Healthcare Marketers?

After a series of privacy scandals and user-data issues, Facebook has issued a major redesign for desktop and mobile. Some of these Facebook design updates can impact social content marketing strategies immediately and in the future.

HC insights - podcasts

Health Insurers Use Podcasts to Engage with Brokers and Employer Groups

For over a decade, podcasts have surged in popularity as a storytelling medium filling virtually every niche. With these numbers in mind, healthcare marketers are wondering if this form of audio content can enhance their marketing efforts.

healthcare twitter chats

Twitter Chats for Healthcare Organizations Boost Health Literacy and Patient Engagement

Twitter chats hosted regularly by healthcare organizations can raise awareness of important health issues. Here are a few strong examples of how healthcare organizations can pursue thought leadership and establish connections with patients and members by putting their expertise into a format that works for and engages a social media audience.

Health Insurers Use Social & Web to Promote Open Enrollment

As the Open Enrollment period begins, health insurers must be proactive about explaining ACA-related decisions and various plan options, while continuing to promote enrollment – all within a 45 to 90 day period. A content strategy that utilizes existing digital platforms with built-in audiences, including web and social, is a smart approach for reaching essential targets.

3 Strategies to Help Healthcare Marketers Succeed with Content Marketing

While 62% of B2B marketers report success when it comes to content marketing, B2B healthcare marketers are failing to see comparable results. Only 4% say their programs are extremely successful. To achieve the same levels of content marketing success, B2B healthcare marketers need to play catch up and fast.

social content marketing success story from UCSF Imaging

UCSF Imaging: A Healthcare Content Marketing Success Story

While many healthcare organizations are still trying to figure out how to harness the power of content marketing, Media Logic client UCSF Department of Radiology and Biomedical Imaging (UCSF Imaging) jumped on board in December 2010. Today, its efforts are driving SEO and garnering it attention as a leader in social media.