Tag: CMS

medicare advantage benefits

New Medicare Advantage Benefits Add Opportunities for Health Plans (and Marketers)

New CMS rules allow Medicare Advantage plans to add supplemental benefits. This offers innovative health plans the opportunity to introduce new and compelling features... and gives healthcare marketers the chance to effectively promote them.

competition on ACA healthcare exchanges

What Does Competition within Healthcare Exchanges Mean for Consumers and Marketers?

As the second year of marketplace enrollment gets underway, a good amount of the conversation about ACA centers on price transparency and premiums. What – if anything – has insurer competition meant?