Travel and dining – categories at the core of CSP’s value proposition – have taken a huge hit. Here, we take a look at how Chase has adapted as demonstrated by modifications in its direct mail messaging.
Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.
In keeping with its “So You Can” branding and its travel and dining enthusiast target audience, Chase Sapphire Preferred is using social media to bring the product’s core value proposition to life. And in doing so, it proves that a financial institution can be successful and offer value in social media, even at the product level.