Tag: Chase Sapphire Preferred

Examples of financial services influencer marketing on Instagram

How Financial Services Influencer Marketing Strives for Authenticity on Instagram

Brands on Instagram face a pretty big challenge: how to create content that achieves the level of authenticity platform users expect. One approach is to leverage the audiences of popular content creators, as in these recent posts published in partnership with top FIs, including Amex, Bank of America, Capital One, Chase, U.S. Bank and Visa.

Chase Sapphire Preferred Gets it Right in Social Media

In keeping with its “So You Can” branding and its travel and dining enthusiast target audience, Chase Sapphire Preferred is using social media to bring the product’s core value proposition to life. And in doing so, it proves that a financial institution can be successful and offer value in social media, even at the product level.