Demonstrating the USP of BBVA Aqua Visa
The buzzworthy rollout of BBVA Aqua Visa demonstrated a huge part of its USP -- a physical recycled plastic card void of mag stripe, account number, expiration date and CVV code.
A Millennial’s Take on the Right Vibe for Financial Services Marketing
In addition to noting some ground rules about Millennial marketing – like “avoid gimmicks and lengthy sales pitches” – this Millennial Marketing Showcase identifies some positive steps financial services brands are taking to reach this important audience.
What Top Financial Brands Teach Us About Social Media Engagement
We looked at social media profiles of some top banks to see what brand followers find most engaging. Hopefully, seeing what they’re doing will help you identify your own brand’s sweet spot.