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Amplifying participation in Visa Signature events.

When it comes to driving cardmembers to see the value in, and participate in, Visa Signature events, Media Logic has become the go-to partner for developing communication strategies and creative that work. Movie premieres. Fine dining and wine tastings. Exclusive vacations and adventures. Whatever the event, we design the appropriate marketing touch points to ensure each distinctive affair is alive with enthusiastic cardmembers.

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GE Idea Works

App development engages with inventors and startups.

GE has countless patents ready to be leveraged for innovative new products. In order to make those patents more accessible, and to fuel conversation and collaboration with potential partners, Media Logic developed an iOS and Android “patent finder” app.

  • B2B

J.P. Morgan

Creating a healthy partnership with healthcare professionals.

The healthcare industry is highly complex and fairly broad. So when J.P. Morgan Private Bank needed to develop a comprehensive campaign to reach out to affluent healthcare professionals, they needed timely and relevant messaging that would position themselves as the ideal wealth management partner.

  • Financial Services

See our latest posts.

TikTok Compliance, Consumers, and What Comes Next for Financial Institutions 

TikTok Compliance, Consumers, and What Comes Next for Financial Institutions 

Prefer to Listen?  Click the sound bar below to hear timely TikTok information and insights from our logicians.   If you work in financial services marketing and are not using TikTok as a social platform, it’s time to reconsider. The financial community on TikTok (known as #FinTok) has become one of the most influential financial education channels.   However, with that immense influence, comes a rapidly evolving compliance landscape. For financial institutions, the question is […]

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Checking in: The American Express Platinum Card

Checking in: The American Express Platinum Card

Prefer to Listen? Hear the latest from our financial services team as they discuss AMEX’s platinum card strategies: In a 2025 conversation between Fortune and the American Express Chairman and CEO Steve Squeri, it is clear that Amex is laser-focused on capturing Millennials and Gen Z spending. At that time, the Platinum Card underwent a […]

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When Members Feel Seen: How Hyper-Personalization Turned a Medicare Disruption Into a Retention Win

When Members Feel Seen: How Hyper-Personalization Turned a Medicare Disruption Into a Retention Win

When Geisinger Health Plan faced a Medicare Advantage product termination, Media Logic partnered with Big Data Studios to re-enroll affected members through a hyper-personalized campaign spanning video, direct mail, email, and dynamic microsites. The result: members who engaged renewed at rates more than 11 percentage points higher than those who didn't. Personalization at scale isn't a pilot — it's a proven strategy.

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