“Amateurish.” “Hibernation.” “Clumsily.” Three words that organizations certainly don’t want describing their social marketing efforts and practices. Unfortunately, for a majority of wealth managers and private banks, this is the reality, according to a recent study of 50 leading financial services brands by Swiss consulting firm Assetinum. The average score of the institutions was just 43 points on a 100-point scale. While banks are concerned about regulatory issues, reputational risks, and resource commitment to social media, a significant segment of consumers expect social media to be a standard channel of communication. Therefore, financial institutions should take another look at their social strategies and go to where their client base is—online!
Financial Service Brands, Are You Banking on Social Media?
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