Author: Josh Martin

When Geisinger Health Plan faced a Medicare Advantage product termination, Media Logic partnered with Big Data Studios to re-enroll affected members through a hyper-personalized campaign spanning video, direct mail, email, and dynamic microsites. The result: members who engaged renewed at rates more than 11 percentage points higher than those who didn't. Personalization at scale isn't a pilot — it's a proven strategy.

Every year, CMS enrollment data gives us a fresh read on where the Medicare Advantage market stands — and this year’s numbers tell a story worth paying attention to. With both January and February 2026 data now available, we have our first real look at how health plans performed during this AEP. The short version: […]

A focused, strategic approach is always warranted during the AEP. It will be especially critical this year with the challenges mounting. Amping up your segmentation game is a good place to start.

As Q2 kicks off and healthcare marketers are firmly in the OEP/AEP planning phase of the cycle, the first question to face is: Who will we be targeting?

The Medicare open enrollment period (or AEP) is officially over. Now what? Data is being processed. Results are being tallied. It’s time to start it all over again. Here are some tips to help keep things moving in the right direction and build momentum as the new AEP season approaches.

The amount of time marketers have to explicitly promote their Medicare solutions during the annual enrollment period is fleeting – just nine weeks. With such a short window, and the need for CMS review and approval, making mid-campaign course adjustments seems implausible. Yet, there is quite a bit of tuning marketers can do after October 1st.

Each year’s Medicare open enrollment period brings a new set of opportunities and challenges. These may change from year to year, but establishing a framework for a successful Medicare AEP launch should help to overcome all challenges and fulfill on all opportunities.

Sciences like behavioral economics shed a great deal of light on why health insurance decisions are particularly challenging to consumers. Most of us are simply not equipped to assess the complexities and probabilities of picking the right health plan.

The single largest segment in the healthcare marketplace continues to be those who remain uninsured. By understanding its demographic composition, payers can build targeted marketing plans for 2014-2015 open enrollment.

Is it too early to talk about building retention, generating loyalty and encouraging advocacy? Absolutely not. And the credit card industry provides a great analog for customer communications in this new health exchange era.