Author: Cara Zambri

Is the “Shopper Mom” the financial services industry’s hidden gem? Some big banks have begun to tap into this valuable segment, and others should take note.

In what appears to be a new direct marketing strategy, American Express® Open has recently taken a very real-life, interactive approach to marketing its Business Gold Rewards Card.

Chase’s eagerness to be top-of-mind with Apple Pay users once it’s time to choose a default card certainly seems to be paying off. From a simple Google search of the term “Apple Pay,” anyone can see that JPMorgan Chase is garnering a significant amount of the media attention surrounding top card issuers in the mix, including American Express, Bank of America, Wells Fargo and Citibank, and it looks to be one of Apple’s go-to partners in the launch campaign.

Increasingly, financial service providers are turning to social media to communicate with current and potential clients and to attract new business. The challenge? Compliance with strict regulations. A new tool offers one solution.

As a society, we are constantly adopting new language and ways of communicating. Social media, for example, has become a major influence not only on our vocabularies but also on the way we communicate: status updates, Likes, ‘friending,’ tweets and pins. As noted by The NYTimes.com recently, the terminology has worked its way into the everyday conversations of people of all ages around the world – and marketers have been quick to take notice.

According to Prosper Mobile Insights, cited at Forbes, “More than half of people who own a mobile device plan on using it to shop this year.” With apps like BarCode Reader, Price Check by Amazon, RedLaser by eBay and ShopSavvy, the allure of mobile showrooming only grows. This holiday season, a whopping 80% of retailers expect some sort of impact from mobile showrooming ... and they’re facing it head-on with savvy marketing tactics like these: